Senior Director Retail Marketing

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Xfinity Retail Store Summary: Our Xfinity Retail Stores represents a significant sales and service channel in the company serving over 30 million customers every year. Join us as we continue to evolve into a world-class national retailer, bringing together immersive in-store sales and service experiences. Our stores have always been a place where customers could find a friendly expert to help with routine service. Now we are so much more! Our Xfinity Retail stores have become a place where customers can experience our products and services in convenient locations. Additionally, customers can purchase the latest consumer electronics products that enhance home entertainment, home connectivity and their mobile experiences. Role Summary: Responsible for leading the Retail Marcom team, the successful candidate will assist the Vice President of Retail Marketing & Merchandising with the development and implementation of retail marcom strategies and campaigns across the full Xfinity Retail footprint, including Branded Partners and National Retailers. Drive strategy execution to achieve channel engagement, revenue goals and brand experience impact. Ensure that product launches, promotions and campaigns are accurately, timely, and effectively executed. Provides leadership and direction for diverse and complex functions. The ideal candidate has strong executive and leadership presence, excellent strategic planning skills and robust marketing experience.

Job Description

Core Responsibilities:

Manage and provide oversight of a team of marketing professionals in support of all Xfinity company owned and third-party retail channels

Support the development of the National Retail, Branded Partner and MDU channels with dedicated needs and deliverables

Oversee all brand & product marketing at retail including the development of in-store communication strategies, creative briefs, and messaging

Own the Retail Marketing plan-of-record, identify critical milestones and timelines, and ensure delivery against goals and objectives

Oversee the development of a retail-TV strategy and approach to optimize in-store digital screens

Develop the strategy and implementation of an in-store event & workshop engagement series

Engage stakeholders across the Brand, IMC, Growth, eCommerce and Retail Sales & Operations in both the development and launch of marketing plans

Serve as the department liaison and subject matter expert to cross functional teams, Division and Region partners

Understand financial metrics and apply them towards marketing plans for budget and margin assurance purposes

Oversee compilation of marketing management performance reports, manage budgets, and utilize key financial and operational metrics to measure effectiveness of campaigns and programs

Manage agency relationships

Provide insight and direction to the Merchandising and GTM team regarding Marcom plans and strategy

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Job Requirements:

A proven team leader with a strong work history that demonstrates a passion for world class sales and service, innovation, personal and team development.

Established track record of exceeding and/or achieving marketing, sales, and service results.

Exceptional program and project management skills organizing resources, driving progress, multi-tasking, and meeting deadlines.

Strong collaboration and leadership skills particularly in a decentralized organization who operates with a 'win/win' approach

Demonstrates leadership versatility with the ability to oversee multiple large-scale projects simultaneously.

Has an accountable work style, friendly demeanor, and offers appreciation and recognition to others

Must be able to work nights and weekends, holidays, and variable schedule(s) as necessary

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com