Senior Digital Marketing Analyst

Profile

What We’re Looking For:

The Analyst I, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across programs and verticals

(similar degrees offered across multiple partners, e.g. MBAs). The Analyst I, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Partnerships, etc.) across programs with low-to-moderate complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.

Responsibilities Include, But Are Not Limited To:

Program Management and Monitoring:

Actively manages the marketing spend of 6-12 low-to-moderate complexity and revenue impact 2U programs

Uses data to flag risks and opportunities within programs/verticals, proactively suggests strategy to improve using statistics and analytical methods

Identifies and executes upon strong/weak spend opportunities with direction from management

Reports on pacing performance to leadership

Works cross-functionally to create and execute new media campaigns, troubleshoot data issues, and provide program data to stakeholders

Analysis:

Soundly speculates upon projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope

Performs analysis on program health and identifies trends impacting KPI’s, and highlights key discrepancies versus expectations to leadership

Performs ad-hoc analysis as needed to support the larger team

Planning:

Works with leadership to set the monthly paid digital marketing strategy and budget for 6-12 2U programs

Creates deliverables conveying detailed marketing plan on a monthly basis

Effectively articulates monthly marketing plan to leadership and makes necessary edits based on feedback

Project Management:

Responsible for successful and timely completion of both BAU and ad-hoc projects

through collaboration with leadership

Owner of several key reporting/functional projects on behalf of the team

Influences cross-functional teams to deliver material needed to complete projects

Things That Should Be In Your Background:

Has a Bachelor’s degree (from a business, economics, or math related field is a plus)

1-5 years of experience in marketing, analytics, or relevant business using data to solve problems

Has a working knowledge of Excel, and some previous exposure to SQL or other databases

Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.

Other Attributes That Will Help You In This Role:

Is looking for the opportunity to set business strategy

Has a keen interest in digital marketing (prior experience a plus, but not required)

Is adept at problem solving and can balance creativity with analytical skills

Has a strong work ethic and doesn’t accept complacency

Demonstrates proactive thinking – always seeking ways to do something better

The ability to multi-task, stay organized and evaluate priorities on an ongoing basis

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!

To learn more, visit 2U.com. #NoBackRow

In Colorado, the anticipated base salary for this role is $70,000, with potential bonus eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com