BU Category Marketing Manager

Profile

SUMMARY: This is a Foodservice Poultry Category Marketing role responsible for Category and Portfolio Management. Primary responsibilities include developing, implementing, and executing product category and brand strategies to achieve the company’s Annual Operating Plan. This role leads portfolio priorities (Internal & Externally based), quality benchmarking, and product positioning. This role will serve as a product category expert. The role provides input/partners with Innovation in product development and provides input/partners with Brand Marketing relative to advertising and promotion. This role is responsible for category tracking and performance relative to external market and provides guidance on category forecasting. This candidate should be comfortable in leading projects and initiatives with Cross-Functional Teams including Margin Management, Revenue Management, Innovation, Channel Marketing, Sales, R&D, Training, etc. Other duties include: Implement long-term and short-term category strategies and tactics to generate demand and remain competitive; Provide input an execute initiatives in line with Strategic Plans; Identify and communicate portfolio gaps; Serve as Poultry Product Category Expert internally and externally; Support financial commitments through understanding key business drivers; Provide guidance in S&OP Process and manage Risk & Opportunity Process; Optimize product assortment and manage Sku Rationalization Process (product lifecycle); Lead portfolio and product recommendations with key Customers and/or Operators; Uphold product proposition and support Margin Team on Quality improvement initiatives; Develop, communicate, and implement Category Selling Tools and Product Category Sales Communication; Monitor external market trends and competitive activity.

REQUIREMENTS: Education: Bachelor’s degree required; MBA preferred

Experience: 4 plus years of experience in Marketing (Brand, Category, Product, Channel, and/or Innovation) or related field. Foodservice and/or Poultry experience preferred. Experience leading cross functional Teams.

Communication Skills: Strong written and verbal communication, including presentation skills.

Computer Skills: Standard computer skills in Excel Word and PowerPoint.

Special Skills: Strong analytical and problem-solving skills; ability to influence and excel as a project leader in a fast-paced changing environment.

Travel: Includes some degree of travel (plant or customer visits)

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (https://www.tysonfoods.com/sites/default/files/2020-07/CCPA applicant notification.pdf) .

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations.Join us on the journey.

At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy!

We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business.

We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

To learn more about our culture, please read Our Purpose (http://www.tysonfoods.com/who-we-are/our-story/purpose-values) .

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact (479) 290-5000 for further assistance.

Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/