Database Marketing Lead Pharmacy

Profile

Job Information

Humana

Database Marketing Lead (Pharmacy)

in

Tampa

Florida

Description

Responsibilities

Humana's Corporate Marketing Analytics and Data team is seeking a Database Marketing Lead to join working remote anywhere in the US. As the Lead you will have a team of approximately 3-5 direct reports who will support the Pharmacy line of business within our Marketing organization and the Marketing Data Strategy, Analytics, & Measurement teams specifically, in designing and delivering data to enable efficient and effective:

Communications execution - messaging to consumers across the consumer lifecycle - from prospect to member and across recipient roles (consumers, providers, agents, employers)

Marketing analytics - consumer segmentation and analysis to facilitate personalized communications and precision targeting

Campaign reporting - automated, standardized reporting to measure operational, response, and outcomes to evaluate tests in market and adjust rapidly if/when needed

Key Role Functions

Work with Pharmacy clients, Marketing strategy associates, and digital partners to define an audience framework and data strategy for the portfolio

Function as the data technology and strategy client subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data lost/ improving data match rates

Find and deliver enhanced ways to connect digital data to offline data and ensure that new omni-channel activities are able to be tracked and integrated with existing data platforms

Collaborate with Marketing Digital Data Lead on data strategy for digital and advertising data

Collaborate with Marketing partners throughout the lifecycle - from strategy & design through execution to measurement to ensure a end-to-end feedback loop is implemented and measurement is standardized and enabled

Work/Solve problems with diverse scope and complexity ranging from moderate to substantial

Assist senior leadership in development of functional strategies

Required Qualifications

Bachelor's degree in marketing, Information Technology

OR

10 years of related experience

5 years of experience in driving data strategy that enables the optimization of omni-channel media marketing campaigns, reporting and analytics

Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements and support in translating these into clearly articulated learning agendas & strategies to accelerate how data and technology supports the maximization of client business outcomes

Proven ability to partner with marketing associates on campaign strategy & design, ensuring data needed to execute and measure that campaign are captured at all relevant points

Experience with marketing performance measurement data thru the use of tools such as Adobe Analytics, IBM Digital Analytics and/or Google Analytics

Use of DMP and CDP solutions in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly first and second person data

Proficient in all Microsoft Office programs

Excellent verbal and written communication skills

Strong attention to detail and thoroughness

Strong analytical skills and an ability to support multiple priorities

Proven ability to lead projects and project teams

Self-motivated, self-directed, and able to thrive in a fast-paced environment

Preferred Qualifications

Health insurance industry experience, particularly within the Pharmacy line of business

Salesforce Marketing Cloud and/or Azure experience

Strong team player with a con-do attitude and an ability to simplify as well as go into detail when necessary

Demonstrated ability to build strong relationships with internal clients and vendors

Proven record of working with large sets of analytical data

Proficient in interpreting marketing data, finding gaps, and driving solutions

Proven understanding of MarTech/AdTech landscape and how different tools enhance marketing capabilities and the data strategy needed to enable them

Experience with Structured Query Language

Covid-19 Vaccine/Testing Requirement

For this job, associates are required to be fully COVID vaccinated, including booster or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination, including booster or commit to testing protocols

*OR  *

Provide proof of applicable exemption including any required supporting documentation

Medical, religious, state and remote-only work exemptions are available.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com