Senior Product Launch and Marketing Strategist

Profile

Job Information

Humana

Senior Product Launch and Marketing Strategist

in

Bethesda

Maryland

Description

The Sr. Product Launch and Marketing Strategist helps create impactful content and implement innovative launch strategies across various channels to accelerate business objectives.

The right fit for this role will bring exceptional communication skills able to grasp and translate complex topics into compelling, digestible narratives; and a detail-oriented project manager who strategically aligns partners to deliver against clear Product, Sales and Marketing Communications objectives.

This role will require key partnerships across corporate Marketing, Sales Enablement, Product development and other functional teams. This role is critical in driving successful product launches both internally and externally to our audiences including Sales, Agents, Employers and Members.

Responsibilities

Key Responsibilities

Partner with subject matter experts to develop Product positioning and content

Collaborate closely with functional teams to create and drive Market activation plans

Lead key launch initiatives across our Commercial Product portfolios to deliver new enhanced products to the market

Help plan and influence external marketing campaigns and develop sales collateral and content in partnership with the Group Marketing team

Influence impactful Sales training and communications

Optimize our launch process based on continual feedback

Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team

Role Essentials

Bachelor's Degree

5 years Project, Product or Program Management experience

Healthcare or Insurance experience

Strong relationship management skills

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Comprehensive knowledge Microsoft Office applications, including Word, Excel and PowerPoint

Strong verbal and written communication with the ability to effectively communicate with a variety of internal & external key stakeholders

WAH requirements: Must have the ability to provide a high speed DSL or cable modem for a home office (Satellite and Wireless Internet service is NOT allowed for this role). A minimum standard speed for optimal performance of 10x1 (10mbs download x 1mbs upload) is required.

Role Desirables

Healthcare marketing experience

Sales support experience; development of value proposition messaging & marketing plans

ADOBE InDesign or ADOBE Acrobat experience

Clinical product knowledge

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com