Commercial amp Marketing Advisor Hydrogen

Profile

California, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

January 4, 2022

Business unit:

Integrated Gas

Experience Level:

Experienced Professionals

Job Description:

Where you fit in

As the world gravitates toward greener mobility and zero emissions transportation, Shell Renewables & Energy Solutions works on several fronts to provide customers with various choices that will reduce their mobility carbon footprint.

Shell Hydrogen Mobility is a rapidly growing business within Shell and requires structured operations and maintenance excellence to ensure safe, reliable and cost-effective, low-margin operations at scale. The Hydrogen Mobility Operations team manages Hydrogen refueling stations for serving Fuel Cell Electric Vehicles (passenger cars, busses and trucks). The current portfolio of stations in the United States consists of 8 light-duty stations in California with 50 more planned, as well as 3 heavy-duty stations. The business is also planning to rapidly expand its portfolio of stations in Canada, especially as government legislation mandates targets for decarbonization in the transportation sector.

The North America operations team is excited about Hydrogen and committed to providing outstanding customer experience and charting a path to profitability.

What is the role?

As the Commercial & Marketing Advisor, we will be looking to you for the implementation of the overall business and marketing strategy which clearly describes the way in which Shell Hydrogen in North America will extract value from both existing and planned operations.

The role requires strong leadership and collaboration with Hydrogen Mobility Operations along with other groups including IT, Marketing, Commercial and Corporate Relations.

Working under the direction of the Shell Hydrogen Operations Manager for North America, you are accountable for:

Pricing

Align with key stakeholders on pricing objectives

Conduct market surveys to understand competitors pricing strategy

Conduct price trials to gain valuable insights

Implement agreed price strategy at Hydrogen Refueling Stations including making the necessary IT upgrades to Point-of-Sale systems, securing internal and external approvals as needed and establishing the right contracts

Monitor the effectiveness of price strategy implementation and adjust approach as appropriate

Marketing

Align with key stakeholders on marketing plan and objectives

Work with marketing teams to create marketing campaigns and provide marketing support for new initiatives and programs

Manage mobile payment options for B2C customers

B2B Relationship Management

Manage the Fleet card program (e.g. COMDATA cards)

Ensure Fleet customer cards are compatible with Shell’s Point of Sale (POS) systems operational excellence with high customer focus

Oversee customer loyalty programs

Brand Management/Advocacy

Advocacy: Publicize the activities of Shell Hydrogen to create awareness of how Shell is powering progress in the Energy Transition

Advocacy: Host tours of stations to interested external parties such as top government officials

Create visuals based on data gathered through various sources e.g. customer feedback, process monitoring tools and GSAP to help with branding

Cost Transparency

Work with Business Development, Finance and IT to enable cost transparency of each operating site

Create monthly financial reports showing the P&L for each operating site

What we need from you

This position is ideal for those seeking a challenging but extremely rewarding assignment. It requires the individual to have the following capabilities:

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Minimum of 5 or more years of go-to-market or product marketing experience or similar experience launching products

Experience: Substantial industry experience with a focus in Commercial Operations, Technical Operations, IT or Marketing.

BS or advanced degree in related Commercial discipline is required.

Demonstrated strong communication skill; ability to reach a wide range of audience with little to no knowledge of Hydrogen Mobility

Proven ability to quickly establish trust with new partners

Skill in data visualization tools such as Spotfire and PowerBI

Skill in data analysis using the more advanced functions of Excel

Skill in GSAP

Tested ability to lead teams and work assertively with cross discipline teams.

Excellent commercial mindset and solid customer focus

A strong competence to manage business performance

Excellent stakeholder management skills

Additional Information:

The successful candidate is preferred to be in California

Position will require travel and flexibility in working hours to manage communications across time zones in order to influence and support stakeholders and enable business performance. However, flexibility in recognition of diverse family situations will be considered.

Establishing new processes and ways of working in a relatively young business (in contrast to other well-established businesses like Retail)

Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

Shell .
Website : https://www.shell.com