Manager Social and Seasonal Acquisition Integrated Marketing Communications

Profile

Comcast brings together the best in media and technology. We drive innovation to create the worlds best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Manager, Social and Seasonal Acquisition IMC will be part of the Acquisition IMC team. They will be responsible for leading the development and execution of acquisition advertising campaigns for Xfinity residential services (Xfinity TV, Internet, Streaming and Mobile), primarily targeted to non-Xfinity customers. This role also leads strategic and creative excellence of social media tactics across Acquisition campaigns. Reporting to the Director, Seasonal Acquisition IMC, this position oversees the creative integration of multi-tactic campaigns that deliver on the demand generation strategy and support business goals – including, but not limited to social, TV, digital display, online video, print, and radio. Candidate must be a strategic marketing communications leader who can oversee the smooth creation of high-performing and on-brand creative, and consistent campaign integration across all integrated marketing tactics. Must possess strong accountability and resolution, extreme attention to detail, strong planning and organizational skills, flexibility to react to market changes, problem solve and collaborate across a wide variety of stakeholders, thrive in a busy and fast-paced environment, and have a passion for mentorship and developing talent. Agency experience is a plus.

Job Description

Core Responsibilities

Reports to the Director, Seasonal Acquisition IMC, overseeing development and execution of dedicated social media acquisition campaigns and end-to-end acquisition marketing campaigns across TV, digital display, online video, print, radio and social tactics

Serves as subject matter expert to the Acquisition team on top-performing social practices, including creative best practices, KPIs, platform innovations, etc.

Exercises strong understanding of product messaging guidelines and implements into all creative touchpoints

Work with agency partner(s) to oversee flawless creative that’s well done and on strategy, and facilitate executional excellence of all creative for on time delivery

Strong collaboration and partnership skills, to work with internal partners as needed, including legal, division counterparts, product teams, etc.

Work with Manager of Acquisition Performance & Optimization to be data-led, review and leverage performance learnings, build test plans, etc.

Manage and mentor the Specialist, Social and Seasonal Acquisition IMC to build and maintain a high-performing team

Other duties and responsibilities as assigned

Requirements

Excellent interpersonal, presentation and written communication skills

Strong organizational skills and ability to manage multiple projects simultaneously and prioritize accordingly to meet all deadlines

Excellent problem-solving and decision-making skills

A team player, who can collaborate with multiple stakeholders across a complex organization

Consistent exercise of independent judgment and discretion in matters of significance

Regular, consistent and punctual attendance; must be able to work nights and weekends, variable schedule(s), and overtime as necessary.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com