Senior Manager Growth Offline Marketing

Profile

Warby Parker is on the lookout for a data-driven Senior Manager of Growth to oversee our offline marketing. In this position, you’ll manage core marketing channels such as Linear/Streaming TV, Podcasts, Influencers, and Direct Mail to drive brand awareness and customer acquisition. Reporting to the Head of Growth, you’ll develop, implement, and analyze these strategies to drive growth online, in-store, and across our suite of mobile apps. Interested? Excited? Wish you could start tomorrow? Keep reading!

What you’ll do:

Own Offline Marketing strategy, execution and reporting, end to end. This includes budget vs. actuals reporting as well as forecasting for FP&A

Lead the development, execution and analysis of all TV (linear and streaming), podcasts, radio, direct mail and OOH - working to enhance the brand and build the business (from creative brief through execution)

Develop and scale micro-influencer/affiliate program with support from Online Marketing and Social Media teams

Partner with Retail Brand Marketing and Performance Marketing teams to develop scalable local marketing strategies designed to drive consistent in-store foot traffic and eye exam utilization

Partner with 1:1 team to implement programmatic direct mail initiatives within a consistent lifecycle user journey. Examples include prescription renewal and contacts re-ordering

Develop and execute plans to drive improvements in brand awareness and conversion broadly but also specifically amongst 18-34 demographics through both performance and brand marketing initiatives

Partner with Ecommerce team to develop and scale landing page strategies for Offline marketing, specifically focused on optimizing traffic from Influencer, Podcast, and Digital Audio strategies

Who you are:

Backed by 7 years of experience directly managing individual channels, including 1 years managing individual contributors

Equipped with experience managing a budget of >$20mm in annual offline marketing

An expert in traditional offline media (TV, radio, direct mail, print, OOH)

Experience leveraging a variety of analytical tools/methodologies to determine marketing effectiveness. These methodologies make include multi-touch attribution, media mix modeling, and consumer surveys

Driven by a channel-agnostic mindset, especially when it comes to customer acquisition

Inquisitive, curious, calculated, and never afraid of failure

Some benefits of working at Warby Parker for full-time employees:

Health, vision, and dental insurance

Life and AD&D Insurance

Flexible vacation policy

Paid Holidays

Retirement savings plan with a company match

Parental leave (non-birthing parents included)

Short-term disability

Employee Assistance Program (EAP)

Bereavement Support

Optical Education Reimbursement

Free eyewear

And more (just ask!)

Warby Parker requires all newly hired in-person or hybrid employees to be fully vaccinated against COVID-19 by their start date. Warby Parker is an equal opportunity employer and will provide reasonable accommodation, as necessary with federal, state, or local law, to those individuals who are unable to be vaccinated.

Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive a cash bonus and an equity bonus as part of the total compensation package. Details and eligibility will be discussed during the application process.

New York City Pay Range

$140,000

$160,000 USD

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About Us:

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We're constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale while doing good in the world, without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.

Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, we’re there to make exceptional vision care simple and accessible. (Delightful, too.)

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.

Company info

Warby Parker
Website : http://www.warbyparker.com