Direct Mail Channel Manager

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Job Description

This position is critical to delivering our Medicare marketing programs and will manage direct mail operations year-round. Other areas may include development or inputs of automation tools, digital and other mediums to promote enrollment into our Medicare programs.

Fundamental Components:

• Review program results and work with telesales and analytics teams to develop strategic recommendations.

• Develop and implement processes, tools and initiatives that support and improve the operations of the marketing operating system.

• Help marketing organization ensure materials match approved content through extensive validation process.

• Lead project management and develop timelines across internal and external stakeholders.

• Development of campaign requirements (CARDS) for market program implementation

• Collaborate with our internal creative team as well as external agency partners to ensure marketing material and campaign designs remain compliant

• Work with analytics to review counts and model accuracy

• Work with procurement and print vendors on print bids for the year round acquisition and retention campaigns

• Support the development of our marketing automation system to ensure appropriate functionality is available for upcoming campaigns.

• Proxy for budget / cost center management and tracking.

• Other responsibilities as assigned.

Pay Range

The typical pay range for this role is:

Minimum: 60,300

Maximum: 130,000

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

Required Qualifications

• 3 years' experience in marketing or related field.

Preferred Qualifications

• 5 years' experience in marketing or related field.

• Experience working in highly regulated industry a plus.

• Experience working with marketing project management/automation tools a plus.

• Proven ability to work in fast paced environment.

• Excellent attention to detail.

Education

Bachelor's Degree or equivalent (HS Diploma 4 years of relevant experience) required.

Business Overview

Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

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Company info

CVS Health.
Website : https://www.cvshealth.com