Company name
Humana Inc.
Location
Brentwood, TN, United States
Employment Type
Full-Time
Industry
Marketing
Posted on
Mar 19, 2021
Profile
Description
As a company whose primary focus is on the well-being of its members, Humana is dedicated to changing the health insurance industry. We believe our role goes beyond that of an insurance provider, to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding.
Humana's Care Marketing team is building a best-in-class Customer Engagement Marketing practice. We seek a Lead, Engagement Marketing leader who will develop market-resonating value propositions; position new care models, products, and experiences; and create behavior-driving messaging and marketing campaigns.
The Lead will work closely with multiple internal business partners to achieve aggressive adoption of new and existing clinical products, services, and experiences.
Responsibilities
As Lead, Product Marketer, you will:
Lead the development and execution of customer marketing strategies that support the Clinical Product Organization and Humana Neighborhood Centers team's overall objectives with a clear focus on product marketing
Develop go-to-market plan recommendations. Partner with marketing colleagues, key internal business partners, and other cross-functional teams to guide campaign execution
Drive the development of product marketing deliverables, including:
Customer segmentation (attitudinal/belief/motivation/needs-based segment targets)
Value proposition
Product positioning
Customer benefits
Messaging strategy
Develop audience insights, strategies, and recommendations by synthesizing advanced analytical tools, customer/consumer research, and in-market testing
Lead adoption and application of audience insights by deeply embedding in the Line of Business
Provide thought and change leadership in the implementation of audience first strategies and transformative marketing initiatives
Translate complex care products and experiences into simple, creative, and impactful product communications that connect with and motivate behavioral change among key target audiences
Establish and track key performance indicators and consistently report outcomes to key stakeholders
Develop a working knowledge of the company, its products, and the healthcare industry
Required Qualifications
Bachelor's Degree
7 years marketing strategy and product marketing and insight development
Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
Persuasive story teller who has demonstrated the ability to communicate effectively with various leaders
Expert knowledge and use of strategic marketing frameworks
Ability to use consumer research, in-market results, and other data to identify actionable insights and translate those insights into winning marketing strategies
Strategically oriented, resourceful, influential, critical thinker
Highly collaborative mindset and excellent relationship-building skills
Strong bias for results
High energy problem solver
Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M
Preferred Qualifications
MBA
Agile working model experience
Healthcare marketing background
Scheduled Weekly Hours
40
Company info
Humana Inc.
Website : http://www.humana.com