Director of Food amp Beverage Marketing - Signia by Hilton Atlanta

Profile

TheSignia Atlanta (https://signiabyhiltonatlanta.com/)is the first announced property within this new Hilton brand. Signia is a dynamic, new meetings-and-events-focused brand setting out to transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience. Owned by the Georgia World Congress Center (GWCC), this 975-room property with 75,000 square feet of self-contained space, is attached to the GWCC and adjacent to the Mercedes-Benz Stadium. Expected to open in January 2024, the Signia Atlanta will be the premier hotel within the city!

The Director of Food & Beverage Marketing will oversee all marketing planning and execution strategies for the F&B outlets of Signia Atlanta. This role will be accountable for the development, management, execution and measurement of all aspects of the marketing/branding strategies to include, but not limited to: Positioning, Marketing Budgets, Social Media, Websites, Advertising, Collateral, Menus, and Content. All efforts should be focused on maximizing performance.

Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

This Individual POSSESSES The Following Skillsets:

Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning.

·Branding / Positioning

·Omni-Channel F&B Marketing Strategy

·Media & PR Strategy

·Content Strategy

·Storytelling from Data/Data Analysis

·Ability to Engage Others / Presentation Skills

·Project Management

·Agency Management

·Leadership & People Management

·Budget Management

ESSENTIAL FUNCTIONS:

Branding & Positioning: Establishes all messaging, positioning and marketing strategies understanding the impact to the hotel's food and beverage strategy. Also delivers content and messaging that meets brand standards.

Planning & Budgeting: Develops strategic marketing plans and annual marketing budgets along with the hotel’s General Manager. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Adjusts the marketing plan throughout the year as-needed based on performance data and demand/marketing shifts.

On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.

Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.

Content & Asset Strategy: Manages the strategic direction and execution of marketing-specific assets and content, including but not limited to: Website Content, 3rd Party Site Content, Social Media Content, Digital & Traditional Advertising, Photography and Videography.

Agency Management: Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals (including but not limited to: social, PR, Digital and Creative Agencies - if agency support exists)

Social Media: Leads the development of a comprehensive F&B social media strategy including content development, audience building and social influencer partnerships

Ownership & Corporate Meetings, Presentations and Reports: Prepares for and attends strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews.Prepares for and attends all budget meetings.

SUPPORTIVE FUNCTIONS:

Provides analysis to support the development of the annual business plan and on-going measurements.

Performs special projects and other responsibilities as assigned.

Participates where appropriate in related trade/business related functions, events, conferences, and workshops.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

Extensive knowledge of F&B marketing communication mediums to include but not limited to traditional, digital, and social channels.

Ability to perform critical analysis and to manage extensive amounts of information

Excellent written skills

Excellent presentation skills

Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, team members and corporate leaders.

Ability to manages multiple projects and achieve deadlines.

Media buying experience, both traditional and digital.

Copy development

EDUCATION:

Education: Bachelor's Degree required (emphasis in marketing and/or public relations preferred)

Experience:

5 years of combined marketing, advertising, and/or ecommerce marketing experience

Executive/Ownership Presence required

Prior F&B/Restaurant industry experience is required

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

Hospitality - We're passionate about delivering exceptional guest experiences.

Integrity - We do the right thing, all the time.

Leadership - We're leaders in our industry and in our communities.

Teamwork - We're team players in everything we do.

Ownership - We're the owners of our actions and decisions.

Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

Quality

Productivity

Dependability

Customer Focus

Adaptability

What is it like working for Hilton?

Hilton is the world’s leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every single day. And our amazing Team Members are at the heart of it all!

The Benefits – Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:

·Medical Insurance Coverage – for you and your family

·Vision, Dental, Life and Disability Insurance

·Mental Health Resources

·Paid Time Off (PTO)

·Supportive parental leave program that runs concurrently with Washington State’s Paid Family and Medical Leave program. Our team members receive benefits up to Washington State’s maximum threshold per week. Hilton will then “top this up” to the weekly ABBR (Annual Benefit Base Rate)

·Go Hilton travel discount program: 100 nights of discounted travel per calendar year

·Matching 401(k) plan

·Access to your pay when you need it through DailyPay

·Complimentary Duty Meals served in our Team Member Restaurant

·Employee Assistant Program

·Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)

·Employee stock purchase program (ESPP) – purchase Hilton shares at 15% discount

·Career growth and development

·Team Member Resource Groups

·Recognition and rewards programs

Job: Marketing Services

Title: Director of Food & Beverage Marketing - Signia by Hilton Atlanta

Location: null

Requisition ID: HOT09KA4

EOE/AA/Disabled/Veterans

Company info

Hilton Worldwide
Website : http://www.hiltonworldwide.com