Engagement Marketing Professional

Profile

Description

The CenterWell Pharmacy Marketing Team is focused on the well-being of our members, and we believe there's a role for us to play as a well-being partner who will empower customers to live a life that's healthy, active, and rewarding.

The Engagement Marketing Professional identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. You will manage and oversee the end-to-end execution campaigns while cultivating strong relationships with clients and cross-functional internal resources. You will work with stakeholders to identify the objectives, goals, and needs of campaigns and be responsible for designing and delivering integrated digital and traditional campaigns from creation to completion.

Responsibilities

As an Engagement Marketing Professional, you will:

Develop and manage engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members, their behaviors, buying preferences, and patterns

Provide thoughtful leadership to drive engagement improvement that puts the needs of the member at the center of all business functions, coordinated and pervasive throughout the enterprise

Find the intersection points between the members and the plans, in order to optimize and maximize efforts that generate value for both the member and Humana

Understand department, segment, and organizational strategy and operating objectives, including their linkages to related areas

Create comprehensive campaign plans (i.e., journey map, communication strategy, etc.) and frequently measure, and assess performance of marketing campaigns to drive follow-up actions to improve ROI

Make decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed

Follows established guidelines/procedures

Able to manage multiple campaigns

Work in a cross-functional team environment to achieve business goals

Own campaigns end-to-end - including planning campaign objectives, ROI metrics, test and learns, execution, optimization, and post-campaign reporting

Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs

Required Qualifications

Bachelor's degree

Up to 5 years progressive marketing, advertising agency, product management experience

Prior experience managing vendors/external advertising and media agencies

Business-to-business and business-to-consumer marketing experience

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Bachelor's Degree in Marketing, Advertising or a related communications field

Prior Marketing experience with Fortune 500 Company

Prior experience in consumer packaged goods (CPG)

Healthcare, financial services, or insurance experiences

Additional Information

Covid-19 Vaccine/Testing Requirement

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com