Marketing Senior Professional Humanas PCO

Profile

Description

This marketing professional is responsible for leading the development and implementation of marketing strategies, campaigns and programs for Humana's Primary Care Organization supporting the Conviva Care Centers and CenterWell brands. Within the Primary Care Organization, we want to help people everywhere, including our associates, lead their best lives. We support our associates to be happier, healthier, and more productive in their professional and personal lives, and encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our associates fresh perspective, new insights, and exciting opportunities to grow their careers. The Primary Care Organization is seeking innovative people who want to make positive changes in their lives, the lives of our members, and the healthcare industry as a whole.

As a senior-focused healthcare provider, and subsidiary of one the nation's leading integrated health companies, Humana, we put the needs of seniors at the forefront of everything we do. Our multidisciplinary team goes above and beyond to make our centers a leading health and wellness destination for communities in key Medicare markets. Our national primary care centers provide value-based care and represent nearly 200 physician practices, 450 clinicians, and 250,000 patients across the states of Texas and Florida.

The Primary Care Organization is in the midst of a significant growth strategy that requires a key focus on acquisition of new customers/patients and retention of current customers/patients while driving engagement across both. A critical component of the growth strategy is the ability to hire and retain best-in-class Physicians and talent in addition to cultivating relationships with a key cohort, health plan brokers and agents. We have the opportunity to build brand awareness in key markets and defend its position in others. This will require the development of marketing strategies that deliver at the brand-level while also delivering on market-level business dynamics and needs.

The Marketing team is looking for an experienced and passionate Product Marketer who is hyper customer focused with an ability to understand complex business models; and develop marketing strategies that drive desired business outcomes. You'll be responsible for developing market-resonating value propositions; position our care models and experience; and create messaging and campaigns that drive the behavioral change and ultimately positively impact the business. This role reports to the Product Marketing Lead for the Primary Care Organization.

Responsibilities

Lead the development and execution of marketing strategies that support the Primary Care Organizations' overall objectives across Conviva Care Centers and CenterWell with a clear focus on growth and engagement marketing across three key audiences - the customer, the broker/agent community and talent

Guide the creation and execution of go-to-market plans in partnership with marketing colleagues, key internal business partners, and other cross-functional teams

Drive the development of product marketing deliverables, including value proposition, product positioning, audience and attitudinal/belief/motivation/needs-based segment targets, and customer benefits

Develop deep understanding of consumer insights related to this space; understand emerging trends and competitive environment; contribute innovative ideas for products and marketing solutions to team

Translate complex care products, models, and experiences into simple, creative, and impactful product communications that connect with and motivate behavioral change among key target audiences

Leverage Behavioral Economics biases and segmentation models to create targeted offers that drive better results; employ test and learn methodologies for rapid iterations

Establish and track key performance indicators and consistently report outcomes to key stakeholders

Lead by example by emulating behaviors consistent with the new ways of working, as well as Humana values

Required Qualifications

Bachelor's Degree

At least 5 years of building and executing highly impactful product marketing strategies

Experience in Financial Services, FinTech, Healthcare, HealthTech, Technology, Professional Services, or CPG

Positive track record of driving customer engagement with new products, services, and/or experiences

Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

Persuasive story teller who has demonstrated the ability to communicate effectively with senior leaders; executive presence

Expert knowledge and use of marketing frameworks

Ability to identify actionable insights and translate them into winning marketing strategies

Strategically oriented, critical thinker, resourceful, influential, problem solver

Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes

Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.

Agile working model experience

Preferred Qualifications

MBA from top school

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com