Organic Marketing Analytics Manager

Profile

What We’re Looking For:

As an Organic Marketing Analytics Manager, you will lead data analysis related to our holistic Organic Marketing efforts: analyzing channel strategy and performance, delivering actionable insights, and effectively communicating findings at all levels (within the team, to cross-functional team leaders, to leadership). In addition to managing junior analysts, you will own the relationship with your marketing partners, data science, and stakeholders seeking to scale meaningful insights.

Responsibilities Include, But Are Not Limited To:

Own holistic performance analysis and reporting across full spectrum of organic channel marketing

Create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy.

Develop and deliver digital marketing forecasts by channel, to identify business risks and opportunities.

Build a strong partnership with stakeholders to understand top priorities and strategies; and with cross-functional partners to provide strategic advice on marketing performance and operational efficiency.

Support test design in partnership with Data Science and our Marketing Strategy & Operations teams to bring further insights to channel strategy.

Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity.

Work with and manipulate large, complex data sets for analysis and report creation.

Deliver on multiple initiatives in the same time frame with minimal supervision.

Things That Should Be In Your Background:

BS or BA Degree

3 years of experience with a data visualization tool, such as Tableau

3 years of experience analyzing data sets using Python and/or R

3 years of experience managing data sets using SQL

3 years of experience in marketing analytics, business analytics, operations analytics, management consulting, sales operations or finance organizations

Other Attributes That Will Help You In This Role:

Strong communication and presentation skills

Comfortable operating in ambiguity and surfacing operational efficiencies to solve challenging problems

Experience planning, building, and iterating dashboards

Experience working with or in diverse teams and stakeholders

Experience managing a small team.

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com