Associate Retention Marketing

Profile

Associate, Retention Marketing

Date: Nov 10, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Associate, Retention Marketing is responsible for coordinating and executing email and mobile marketing campaigns for the US, Canada and Mexico markets. This includes developing personalized, promotional, triggered, journey, and retail emails with the goal of driving profitable growth from our Direct-to-Consumer business. This role will manage day-to-day operations including authoring project plans for campaign build, creating tracking codes, securing and delivering final creative assets, and overseeing the proofing and approval process for on-time and accurate campaign deployment.

This position works cross-functionally with many teams across the organization, including marketing, creative, copy, project management, merch, site ops, retail and developers as well as external agencies and vendors. The successful candidate is organized, detail-oriented, can coordinate multiple projects in a rapidly changing environment, and possesses strong communication and follow up skills. This role reports into the Sr. Manager, Digital Marketing.

Essential Duties & Responsibilities

Manage the day-to-day operations and execution of the email & push app marketing programs

Author project plans for the campaign build of email & push app campaign with key inputs: deployment date/time, audiences, creative assets, urls, tracking codes, testing, dynamic elements, versioning, etc.

Create tracking codes to ensure accurate reporting

Secure and deliver final assets for each campaign to the dev team

Manage the proofing and approval process for accurate and on-time campaign deployment

Collaborate with cross-functional partners to collect information and feedback and manage execution of changes within the appropriate deadlines

Partner with DTC & Creative teams to ensure deliverables are aligned to channel goals and received on-time

Support implementation of the testing calendar to continually test new creative, tactics, tools, and apply learnings to optimize the day-to-day strategies

Stay up to date on competitive landscape, best practices, and trends in Email and Mobile marketing

Make recommendations to improve any aspects of the email marketing programs

Qualifications (Knowledge, Skills & Abilities)

Highly collaborative and has an affinity for building relationships across teams including business partners and external agencies/vendors

Strong project management and attention to detail

Ability to coordinate multiple projects in a fast-paced, changing environment

Education And / Or Experience

Bachelor’s degree in Marketing or related field

1-2 years of experience coordinating promotional, triggered or transactional email marketing campaigns

Experience with an enterprise ESP is a plus (Salesforce Marketing Cloud preferred)

Other Requirements

Fully Remote

Relocation

No relocation provided

Base Compensation Rage: $51,616 - $77,424

#LI-Remote

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

Company info

Under Armour, Inc.
Website : http://www.underarmour.com