CRM Marketing Professional 2 Remote

Profile

Job Information

Humana

CRM Marketing Professional 2 (Remote)

in

Glen Allen

Virginia

Description

Are you a passionate marketer who enjoys using data analytics to develop targeted engagement strategies? Do you enjoy digging into consumer research to develop a deep understanding of your target audience? Do you have experience managing engagement marketing campaigns from strategy through execution? If so, an exciting opportunity as a CRM Marketing Professional 2 awaits you on Humana's Employer Group Member Marketing team. We are a team of people who are passionate about the consumer experience and know how to roll up our sleeves and dig deep into consumer pain points to develop targeted marketing strategies designed to engage members with their health and their Humana plan. We're looking for someone with an entrepreneurial mindset who can join the team and help build out the member-marketing function for the Employer Group segment.

Responsibilities

As a member of this team, you will leverage internal and external research and data to recommend and execute go-to-market strategies to engage commercial members with the products and benefits offered through their Humana plan. In this role, you will be responsible for translating big-picture marketing strategy into tactical marketing plans that drive member engagement with their health. You will have two primary areas of focus: 1) developing tactical, go-to-market plans and 2) owning the end-to-end execution of those plans, including closing the loop by reporting on marketing performance.

Primary Activities

Looking horizontally across products verticals to ensure coordination between marketing campaigns in order to optimize the member experience

Applying a continuous improvement mentality to continuously optimize and enhance campaign performance

Leveraging self-directed research and data analytics to make recommendations regarding targeting, segmentation, channel, and messaging strategies

Partnering closely with the marketing operations area to ensure efficient, high-quality execution of campaigns through Humana's enterprise marketing process

To be successful in this role, outstanding project management skills and the ability to manage multiple, fast-paced projects at once are a must. You will need to be able to make decisions regarding own work methods, occasionally in ambiguous situations, with minimal direction and receive guidance where needed.

Required Qualifications

Bachelor's Degree in Marketing, Communications or relevant field

Progressive experience in Marketing, Advertising, or Communications

Familiar with Internet marketing/basic knowledge of web design

Strong writing and communication skills

Possess the ability to write queries, create forms, reports and documents in Access and Excel.

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Experience with project management/workflow management tools such as Workfront and Aprimo

a plus

Prior experience with designing and arranging website content

Prior health insurance industry experience

Prior ad agency experience a plus

Additional Requirements/Information

Covid-19 Vaccine Requirement

We will require full COVID vaccination (https://www.cdc.gov/coronavirus/2019-ncov/vaccines/fully-vaccinated.html#vaccinated) for this job as we are a healthcare company committed to putting health and safety first for our members, patients, associates and the communities we serve.

If progressed to offer, you will be required to provide proof of full vaccination or documentation for a medical or religious exemption consideration where allowed by law. Requests for these exemptions should be submitted at least 2 week prior to your scheduled first day of work.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Travel

Based on current guidance from the CDC, local and state governments, and Humana leadership related to the coronavirus (COVID-19) outbreak have extended travel restrictions until further notice. The policy will be reassessed as the situation warrants. Once these restrictions are lifted this role may require quarterly travel depending on business needs.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com