Integrated Direct Marketing Creative Lead

Profile

Description

Integrated Direct Marketing Creative Lead will lead creative strategy and consistency across consumer-facing materials for the Medicare product lines, spanning the spectrum of the consumer acquisition journey. The Creative Lead will manage a team of two associates but will work cross-functionally to collaboratively develop creative for Medicare Product/Provider Awareness, Direct Response/Lead Generation and Agent Sales materials in order to increase awareness, consideration and conversion to sales.

Responsibilities

Key Responsibilities

Establish creative briefs to drive consistent approach to support Human Care brand platform and new product/business needs for Medicare acquisition.

Manage and oversee creative direction, logistics and production of Direct Response TV

Manage and oversee development of digital ads and content (including video and social)

Collaborate with Direct Mail, Product/Provider Awareness and Agent Sales materials teams to drive consistency

Drive innovation through creative testing strategies to improve awareness, consideration and conversion

Manage competitor insights and evaluations

Build relationships with internal and external resources

Maintain budget to oversee costs

Coordinate weekly update/meeting and presentation content

Agency and Project Management

Manage 3rd party agency and vendor relationships to meet budget, work-quality, timeline, and sales targets.

Ensure budget adherence and manage invoicing, and tracking

Responsible for quality assurance of all projects, with a relentless commitment to accuracy and compliance ensuring all materials meet quality, accuracy, brand, and compliance standards in accordance with state and federal regulations. Include the successful facilitation of all materials through the legal and corporate review process.

Required Qualifications

Bachelor's degree in marketing, communication or other

7 years of experience working in an advertising agency, production/printing company, or corporate marketing department

Experience in direct response/lead generation best practices

Excellent creative writing, and review skills with the ability to edit marketing and advertising copy and a keen eye for design

Ability to distill analysis findings and effectively communicate results to leaders and business partners including recommendations for future strategies and campaigns.

Proven ability to successfully manage numerous projects at the same time in a fast-paced deadline-driven environment

Extremely organized and detailed oriented - maintains project schedules, job lists and creative campaign production timelines and deliverables across a large team of 10 or more project-contributors.

Experience managing 3rd party agency and vendor relationships.

Preferred Qualifications

Master's degree or other advanced degree

Experience with Medicare or Health Insurance products

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com