Direct Marketing Senior Professional

Profile

Description

At Humana, we put our partners and customer experience first. That said, Employer Group Marketing is investing in a team of innovators as well as best-in-class marketing technology to create exceptional marketing and communications experiences.

Responsibilities

You will recommend and develop innovative marketing strategies designed to increase market awareness and drive leads (small business employers) to our direct sales team. You will collaborate with a variety of internal and external partners to deliver multi-channel consumer acquisition strategies across paid search primarily but also email, social, and direct mail. To elevate impact you will need a passion for measurement, reporting, and making data-driven decisions. Similarly, this role requires the ability to manage multiple projects from concept to completion.

The ideal candidate will be an action-oriented self-starter who can work in a rapidly changing environment, will tolerate ambiguity, and will demonstrate problem-solving. You will need to have strong relationship management and organizational skills, demonstrate initiative as well as follow-through. You must be a team player, enthusiastic and demonstrate a willingness to learn. This is a unique opportunity for a motivated individual to drive new innovation, outcomes, and demonstrate thought leadership throughout a vibrant and dynamic organization.

Key Responsibilities

Collaborate with marketing and Direct sales to lead a broad range of sales marketing programs

Plan, oversee and lead ongoing as well as special marketing initiatives supporting Direct sales

Identify, analyze and evaluate business opportunities using historical performance and market data

Analyze, improve, and/or pivot previously delivered marketing through automation or new ideas

Recommend new ways of leveraging marketing technology to drive efficiency and results - especially via Salesforce Marketing Cloud and Salesforce CRM

Develop executive level report outs to communicate Direct marketing performance to key leaders

Assist with reporting and communicating performance results to internal business partners

Exercises independent judgment and decision making on complex issues regarding job duties

Required Qualifications

Bachelor's degree in business, marketing or related field

3 years of relevant professional experience

Health insurance experience

Experience with performance measurement / analytics

Preferred qualifications

1 years of experience leading marketing campaigns and/or using marketing tools

Deep-sense and curiosity of marketing, technology, health insurance, and analytics

Track record of working independently to drive projects to completion in a matrixed environment

Experience with marketing automation platforms; certifications a plus

Knowledge of and experience in deploying digital products in an agile framework

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com