CRM Marketing Lead

Profile

Job Information

Humana

CRM Marketing Lead

in

Minneapolis

Minnesota

Description

As a company whose primary focus is on the well-being of its members, Humana is dedicated to demonstrating that Human Care is a more human way to deliver health-care. We believe our role goes beyond that of an insurer to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding.

We are seeking a data-driven and digitally-minded CRM Marketing Lead to manage our Acquisition Marketing efforts for a key Humana line of business, Humana Pharmacy.

Responsibilities

The CRM Marketing lead is responsible for go-to-market planning, execution, and collaboration across teams of marketing that drives adoption of Humana Pharmacy among Humana Plan members.

Primary Responsibilities

Deliver go-to-market strategies that support Humana Pharmacy growth objectives and manage these through execution with clear communication on outcomes and progress

Identify target audiences and specific messages, content and tactics

Coordinate and lead end-to-end campaign lifecycle

Work with data and analytics teams to measure effectiveness of programs and be able to communicate these results across Humana Pharmacy and Marketing

Define channel strategies for programs and ensure test & learn plans are in place to evolve effectiveness

Be able to manage several initiatives at once and drive clear prioritization with team, leadership and partners

Key Relationships

The CRM Marketing Lead will work closely with others within Humana Pharmacy and Marketing with shared goals. Must demonstrate ability to build deep relationships with partners through accountability, communications and presence.

Required Qualifications

Bachelor's degree

8 years of experience in consumer acquisition marketing with some combination of digital, database or direct marketing, and roles in metrics driven, customer centric businesses with record of success in driving test & learns to increase efficacy

Experience managing direct reports and ability to influence others cross-functionally

Aptitude to understand data, define test plans and analyze results, assess marketing performance and make data-driven decisions about future marketing activities and investments

Strong strategic, critical thinking, and conceptual abilities; capability to lead strategic discussions, and turn those into plans and tactics that are executable and measurable

Outstanding written and verbal communication skills, including proficiency to synthesize complex ideas and technologies

Preferred Qualifications

MBA or related master's degree

Familiarity with marketing automation & CRM marketing tools, such as Adobe Marketing Cloud and/or Salesforce Marketing Cloud

High attention to detail and comfortable working under tight deadlines

Familiar with managing content within highly-regulated environments

Additional Requirements/Information

Covid-19 Vaccine/Testing Requirement

For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination OR

Commit to weekly testing, following all CDC protocols, OR

Provide documentation for a medical or religious exemption consideration

This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Travel

Based on current guidance from the CDC, local and state governments, and Humana leadership related to the coronavirus (COVID-19) outbreak have extended travel restrictions until further notice. The policy will be reassessed as the situation warrants. Once these restrictions are lifted this role may require quarterly travel depending on business needs.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com