Head of Client Marketing and Advocacy

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Head of Client Marketing and Advocacy

ADP is hiring a Head of Client Marketing and Advocacy for our enterprise business, that targets large organizations with 1,000 employees, and will be responsible for leading client growth and retention marketing strategies. This includes developing, planning, and executing targeted campaigns, events, account-based marketing and advocacy programs that drive awareness, consideration, additional business opportunities, and raving fans from our client-base. Additionally, this role will oversee the marketing strategy and execution of our largest annual client event for our enterprise business. The successful candidate will work closely with various marketing and business unit teams across the organization to ensure seamless execution of events and campaigns. The ideal candidate will be a high-energy marketing leader who is results-oriented and hyper focused on the client. The individual needs to be a people leader who not only leads a team of direct reports but can also work across cross-functional and matrixed teams.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

RESPONSIBILITIES:

Develop and implement marketing strategies to drive new sales from existing clients, utilizing a mix of campaigns, events, account-based marketing, and advocacy programs.

Collaborate with the prospect marketing team, alliances marketing team, product marketing and marketing teams in other business units to execute events and campaigns effectively.

Partner with the Client Success organization to develop retention and growth initiatives to build and maintain strong relationships with key clients and stakeholders.

Lead the planning, development, and execution of our company's largest annual client event for our enterprise business, ensuring that it aligns with overall company goals and objectives.

Monitor and analyze key performance metrics to measure the effectiveness of marketing initiatives and make data-driven decisions to optimize strategies.

Develop a deep understanding of our clients' needs, industry trends, and competitive landscape to ensure that marketing efforts are relevant and effective.

Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven culture.

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QUALIFICATIONS REQUIRED:

Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA is preferred.

Minimum 10 years of experience in B2B marketing, preferably in a leadership role.

Proven track record of developing and executing successful client marketing and advocacy strategies, including campaigns, events, account-based marketing, and advocacy programs.

Exceptional project management, organizational, and time management skills.

Strong analytical skills with experience in using data to drive decision-making.

Ability to build and maintain strong relationships with clients, team members, and stakeholders.

Experience working across and navigating cross-functional teams to drive results.

Strong leadership skills to influence across organizational lines

Executive presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner

Results-oriented; high sense of urgency and energy.

Role is Hybrid out of ADP office.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensation range for this role is - $109,100 - $221,200 / Year

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.

Company info

Automatic Data Processing, Inc.
Website : http://www.adp.com