Senior SEO Strategist

Profile

As a Senior SEO Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.

You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.

You will:

Own the development, execution, and optimization of SEO strategies

Analyze and distill search data to understand user intent, drive content strategy, and identify search opportunities

Perform comprehensive keyword research and on-page/off-page optimizations to improve digital visibility

Make copy and content recommendations based on search insights

Conduct SEO audits and competitive analysis

Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more

Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices

Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more

Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner

Evaluate and identify opportunities for search performance improvement

Define success metrics and translate SEO results to business objectives

Communicate with SEO team and management on project developments, timelines, and results

Monitor and evaluate search results and performance

You have:

5 years of SEO experience

Strong content strategy skills, ideally with experience in content creation

Strong analytical skills

Local SEO/Google My Business management experience

Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects

Knowledge of recent algorithm updates, search ranking factors, and industry best practices

Ability to improve search rankings and drive increased search traffic and visibility

Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses

Systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans

Experience with web analytics tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.

Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, like BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.

Passion for staying current in a rapidly evolving digital environment

Experience managing paid search, PPC, or SEM campaigns ideal, but not required

Company info

Critical Mass Inc
Website : http://www.criticalmass.com