Associate Director Digital Marketing Specialist

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Worldwide Commercialization; Worldwide Multi-Channel Hub; Digital Hub – The Digital Hub drives the planning, execution, measurement and optimization of BMS Brand digital campaigns, tactics, and programs by collaborating with Multi-Channel Hub teams, matrix teams and agencies to pull through brand strategy and meet objectives

Purpose/Objective of the Job

Drive seamless interaction between the Brand (Marketing, Medical, Access) teams, MC Hub teams, Business Info and Analytics (BI&A), matrix teams and agencies. Partners with Brands on development of brand digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.

Leverage Digital Capabilities, standards and best practices to drive customer engagement for the brand. Examples include and are not limited to web sites, IVAs, eMail, Remote Engagement and Search Engine Marketing. Other examples to be identified based on brand/Hub needs and prioritized according to the Multi-Channel Roadmap.

Identify and run experiments to pilot future digital marketing capabilities.

Key Responsibilities:

Serves as the dedicated digital marketing point-of-contact for the Brand(s), digital agencies and Multi-channel hub teams to enable seamless execution of brand strategy and lead execution of digital campaigns/tactics

Collaborates with Brand leads on campaign/tactic strategy and provides input on the development of functional plans

Collaborates with BI&A to ensure KPI identification, measurement and optimization of digital programs.

Coordinates with Capabilities, Digital Operations, Marketing Operation Managers and multi-channel hubs on the following activities:

Prioritization of campaigns and tactics

Definition of campaign/tactic success (e.g. development of metrics plan)

Evaluation and optimization of brand tactics

Driving tactical plan to accomplish KPI and brand objectives

Provides digital expertise into the ongoing evolution of customer model by working with business/brand leads on critical business priorities

Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise

Drives innovation culture and coordinates with marketing leads to develop innovative digital tactics and apply metrics / analytics

Identifies long-term process needs of the marketing team focused on digital capabilities and develops/executes a plan to address these.

Identify opportunities for synergies and collaboration within and across therapeutic areas

Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables

Partner with other Digital Marketing Specialists to provide early insight into lead markets material creation to drive content re-use.

Deliver creative briefs and other necessary requirements documentation to support the development of digital programs

Provide budget recommendations and estimates for digital plan tactics

Monitor, manage and provide regular updates on campaign/project financials

Partner closely with Marketing Operations to provide direction and support to project teams and implement changes when needed in order to achieve project objectives

Monitor project status and budget and provide regular reporting on progress, challenges, and solutions

Collaborate with other Digital Marketing Specialists to enable consistency and best practice sharing across the enterprise

Facilitate and drive re-use of relevant assets

Identify business process and capability improvement opportunities aligned to the needs of the business

Conducts multi-channel briefings for senior management and external representatives

Flex coverage across Digital Hub on as-needed basis

(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com