Manager Paid Social

Profile

THE POSITION

The Manager of Paid Social Marketing is responsible for all aspects of paid social media campaigns including strategy, execution, campaign management and optimization, to ensure that the campaign generates profitable leads

Work closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed

Daily management of bids, spend and resulting performance, including lead volumes, revenue, margins, and related performance metrics, to ensure accomplishment of performance goals in alignment with stated objectives

Ongoing testing and optimization of visitor experiences, including ad messaging, selecting the appropriate landing experience

Develop and implement new messaging

Work closely with vendors to keep abreast of product releases and new available features

Develop and communicate ideas for improving campaigns within and outside the team

Conduct competitive analysis

Experience / Training / Education

Bachelor’s degree

3 years relevant Marketing experience

Experience working with digital/online marketing and consumer websites is mandatory; transaction-oriented consumer sites preferred

Extensive experience running PPC campaigns, especially social site advertising (Facebook Ads, LinkedIn Ads) and paid search engine marketing (Google AdWords and GDN, Yahoo! Search Marketing, MSN adCenter)

Computer skills: Strong Excel skills and knowledge of SQL, Python, R, or related analytical tools

Ability to adjust to and anticipate changes in the company’s strategic focus and changing market conditions

Demonstrated oral and written communication skills with all levels of the company, vendors, and other external constituents

Excellent analytical, presentation, and problem-solving skills

Strong organizational skills with a proven track record of managing projects and people both directly and indirectly

Close coordination and knowledge/data sharing with counterparts who share goals and responsibilities with this position is required

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

We’re a publicly-traded company (TREE).

We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.

We’ve built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.

We still make funny commercials.

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

LendingTree, LLC
Website : http://www.lendingtree.com