Product Marketer 2 - CarePlus

Profile

Description

The Product Marketer 2 develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. The Product Marketer 2 work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

Responsibilities

The Product Marketer 2 for CarePlus:

Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle.

Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services.

Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience.

Arranges for material to be economically published and distributed. Liaises with external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets) to ensure that their work meets the organization's requirements, deadlines, and budget.

Provides support to the organization's business partners (i.e. providers, hospitals, broker groups) in the development of marketing campaigns.

Develop PowerPoint presentations to share with leadership and marketing team and report on ROI and campaigns currently in development

Identify opportunities for campaign improvements and optimizations and develop strategies for implementation

Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas.

Makes decisions regarding own work methods, occasionally in ambiguous situations, and requires minimal direction and receives guidance where needed.

Follows established guidelines/procedures.

Essential Requirements

Bachelor's degree or equivalent

2 years of marketing, advertising, or agency experience

MS Office Systems proficiency

Excellent attention to detail

Preferred Requirements

Prior Health Plan experience

Prior Project Management experience

SharePoint experience

Experience with project management tools such as Workfront, Monday.com project management tool

Bilingual - English/Spanish

Visit provider offices around region on occasion

Additional Information

In order to support the CDC recommendations on social distancing and reduce health risks for associates, members and public health, Humana is deploying virtual and video technologies for all hiring activities. This position may be subject to temporary work at home requirements for a period of time. These requirements include access to a personal computing device with a camera, a minimum internet connection speed of 10m x 1m, and a dedicated secure home workspace for interview or work purposes. Humana continues to monitor the situation, and will adjust service levels as the coronavirus situation evolves. The following changes are temporary and will be evaluated frequently with the goal of returning to normal operations as soon as possible. Your Talent Acquisition representative will advise on the latest recommendations to protect your health and wellbeing during the hiring process.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com