Direct Marketing Manager

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for managing the development and implementation of direct marketing communications and related campaigns and programs that seek to achieve subscriber and revenue goals. Executes Direct Marketing Communications strategies, campaigns and programs. Determines appropriate creative and product messaging and reviews final development and advertising tactics. Oversees competitive marketing and tracking programs. Manages professional employees and may manage business support/technical staff. Has accountability for managing campaign/program forecasting, budgets, and reconciliation. Has overall responsibility for developing and administering performance standards for organizational unit. Develops processes and procedures to implement functional strategies. Oversees agency accountability and output throughout the Direct Marketing Communications development process.

Job Description

Core Responsibilities

Collaborates with appropriate personnel to execute Direct Marketing Communications strategies that advertise the Company's new and existing products or services in appropriate direct marketing communications tactics.

Manages the creative development of all direct marketing tactics for each campaign and program, including direct mail, customer letters, bill messages and other projects.

Consults with leadership regarding strategy, content, design and production of all direct marketing materials and is responsible for ensuring accuracy of content before being communicated.

Provides leadership and direction to Direct Marketing Communications personnel and develops and implements appropriate methods, practices, policies to guide work.

Serves as liaison between Direct Marketing Communications and necessary internal and external parties) to ensure project goals, timelines and budget parameters are maintained. Ensures key Direct Marketing Communications programs are communicated both internally and externally.

Responsible for direct marketing budget forecasting, management and reconciliation as part of overall media budget.

Develops and implements mechanisms for response analysis to determine ROI on selected campaigns and programs.

Partners with media services to develop relevant media plans for each Direct Marketing Communications programs to help drive retention and acquisition.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com