Sr Data Scientist - Marketing Analytics

Profile

Description

Humana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.

Against that backdrop Humana is building a best-in-class Consumer Marketing organization to drive profitable membership growth across diverse business lines. Marketing Analytics is a part of Humana's Marketing Organization, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We champion a holistic marketing measurement strategy to ensure campaign results are measured with a consistent approach throughout all touchpoints of the consumer funnel.

Responsibilities

We are seeking a talented Senior Data Scientist to join our Marketing Data and Analytics team and will support Pharmacy Marketing's growth initiatives and campaign measurement strategy.

Pharmacy marketing group has acquisition, retention and engagement campaigns to inform and acquire Humana members to utilizing Humana Pharmacy benefits. Humana members can fill their prescriptions with Humana Pharmacy for their regular prescriptions as well as their specialty medications. This position supports directly Pharmacy Marketing organization in understanding the needs of the Pharmacy campaigns and helps with measuring the success of each channels and communications with Humana members.

Senior Data Scientist responsibilities include but not limited to:

Works with internal and external stakeholders to identify opportunities for leveraging data to drive business insights for our marketing partners.

Demonstrates strong problem solving skills with an emphasis on marketing campaign support

Mines, cleans and analyzes data from company databases and external data sources to build prediction of marketing goals, report on campaign performance over time by each channel.

Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc.

Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.

Conduct a power analysis, do hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners.

Develop processes and tools to monitor and analyze model performance and data accuracy.

Coordinate with different functional teams to implement models and monitor outcomes.

Senior Data Scientist will work side-by-side with marketing strategy and business partners to establish realistic business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, and measure success so we can continuously improve our efforts.

Required Qualifications

Bachelor's Degree and 5 years of data analytics experience OR Master's Degree and 3 or more years of data analytics experience

Demonstrated experience with SAS, Python, R, and/or SQL

Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions

Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting

Be able to create reports, projections, models, and presentations to support business strategy and tactics

Preferred Qualifications

Advanced Degree

Marketing experience a plus

Measuring Campaign Performance

Experience working with various marketing platforms such as Acoustic, Marketo, and/or Adobe Analytics.

Additional Information

Vaccine Policy:

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field. Every associate and contractor who work inside a Humana facility or in the field, regardless of vaccination status, must complete a daily health-screening questionnaire.

Please note: Some areas of our business, such as the Primary Care Organization including CenterWell, Conviva, Kindred at Home, onehome, SeniorBridge, Neighborhood Centers, Pharmacy Distribution Centers and others, may be required to adhere to federal, state or local or additional workplace guidelines.

Work-At-Home Requirements:

WAH requirements: Must have the ability to provide a high speed DSL or cable modem for a home office. Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.

A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.

Satellite and Wireless Internet service is NOT allowed for this role.

A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Why Humana?

At Humana, we know your well-being is important to you, and it's important to us too. That's why we're committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. Just to name a few:

Work-Life Balance

Generous PTO package

Health benefits effective day 1

Annual Incentive Plan

401K - Immediate company match

Well-being program

Paid Volunteer Time Off

Student Loan Refinancing

If you share our passion for helping people, we likely have the right place for you at Humana.

Social Security Task:

Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana's secure website.

Interview Format:

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence inviting you to participate in a Modern Hire interview. In this interview, you will receive a set of interview questions over your phone and you will provide recorded or text message responses to each question. You should anticipate this interview to take about 15 minutes. Your recorded interview will be reviewed, and you will subsequently be informed if you will be moving forward to next round of interviews.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com