VP Marketing

Profile

,AnswerValue:\u003cp\u003e\u003cb\u003eJob Summary \u003c/b\u003e\u003c/p\u003e\u003cp\u003eThe Vice President of Marketing will oversee all aspects of marketing for the Detroit Tigers, including campaign development, brand management, in-game entertainment, fan development and digital marketing strategies. The successful candidate will be responsible for driving brand awareness, customer affinity, and revenue growth for the team (primarily ticket sales and corporate partnerships). The ideal candidate will have a deep understanding of emerging marketing trends and be highly data and analytics focused. They should be collaborative and able to lead a team to develop and execute marketing initiatives that deliver results and push innovation.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eKey Responsibilities \u003c/b\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eDevelop and lead a multi-faceted marketing and brand strategy focused on enhancing revenue opportunities across all streams and creating a narrative to drive compelling storytelling.\u003c/li\u003e\u003cli\u003eDevelop best in class digital, mobile, social, content and influencer strategies.\u003c/li\u003e\u003cli\u003eWork in close partnership with, and drive synergy between, marketing, creative, community relations, communications, sales, sponsorship and guest services efforts\u003c/li\u003e\u003cli\u003eDevelop and lead an innovative, best-in-class and 360 in-game presentation and fan experience strategy.\u003c/li\u003e\u003cli\u003eCreate and lead the Fan Development strategy driving revenue through authentic relationships throughout the baseball community including youth baseball, softball and adult leagues\u003c/li\u003e\u003cli\u003eLead media buying strategy efforts to deliver maximum impact, identify new audiences and drive revenue.\u003c/li\u003e\u003cli\u003eWork in close partnership with the creative team to develop effective concepts designed to clearly articulate strategic communication objectives and carry concepts through development, refinement of direction, and full production of the project’s design.\u003c/li\u003e\u003cli\u003ePartner with Ticket Sales, Service \u0026amp; Operations, Business Analytic and other teams to conceptualize campaigns that enhance platforms and drive revenue for individual ticket sales and ancillary revenue opportunities, including merchandise.\u003c/li\u003e\u003cli\u003eCollaborate with the internal Business Analytics team to develop, monitor, and evaluate marketing decisions using analytics that measure outcomes and assess quantifiable metrics and develop action plans and apply learnings to leverage results that will maximize marketing and sales efforts.\u003c/li\u003e\u003cli\u003eCollaborate with Sponsorships to monetize assets that supports the Tigers brand and partner objectives.\u003c/li\u003e\u003cli\u003eStay up to date on emerging marketing trends and best practices, and apply them to the Detroit Tigers\u0027 marketing efforts\u003c/li\u003e\u003cli\u003eDevelop and lead a high-performing marketing team, providing coaching and development opportunities to team members.\u003c/li\u003e\u003cli\u003eBuild and maintain relationships with key partners, vendors, and agencies to ensure the successful execution of marketing initiatives.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eMinimum Education/Qualification \u003c/b\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eDegree in Marketing, Advertising, Business or related field\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eA minimum 10 years of relevant marketing experience in a dynamic, consumer-facing sports organization\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eStrong background experience developing 360-degree, multi-faceted marketing campaigns including creative, communications, influencer, media, digital and social media marketing\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eExperience leveraging data and analytics to influence marketing strategy and plans\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eExceptional communication, interpersonal, and leadership skills and ability to thrive in a fast-paced, demanding environment\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eExperience leading and developing strategic channel plans and content calendars\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eProven track record of driving measurable business growth through the design and implementation of innovative marketing strategies\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eExperience partnering with sales, management, and creative leaders to drive distinction in a competitive consumer marketplace\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eDemonstrated background in developing various creative marketing collateral and campaigns for new and traditional media\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eExperience developing and managing successful multi-year brand and conversion campaigns for prestigious brand(s)\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003cb\u003eWorking Conditions \u003c/b\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003eOffice environment\u003c/li\u003e\u003cli\u003eEvening, weekend and holiday hours required.\u003c/li\u003e\u003c/ul\u003e,

Company info

Detroit Tigers, Inc.