Marketing Operations Manager Flexible Location

Profile

About Brightcove

Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line: video is the world’s most compelling, exciting medium, and Brightcove exists to demonstrate that video means business.

As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team.

Position Overview

Brightcove is seeking a Marketing Operations Manager to join the Global Demand Generation & Field Marketing Team. In-depth knowledge and experience integrating, optimizing and using marketing technologies is a must, as we have a robust marketing technology stack. The ideal candidate will also have experience in developing best practices around lead management, including working with marketing and sales teams to optimize processes. The Marketing Operations Manager will also build out lead scoring models across various teams and regions, use data to optimize campaign performance, and own our always-on nurture program.

Job Responsibilities

Manage our marketing technology stack, including Eloqua, 6sense, Drift, Conversica, Informatica, Alyce, ZoomInfo and more.

Manage internal stakeholders in execution of domestic and international marketing campaigns created within Eloqua.

Manage the lead progression process, and provide recommendations and enhancements as needed.

Develop and implement automated always-on nurture and lead scoring programs.

Own and manage the email calendar, providing recommended send dates based on email cadance and priority of programs.

Propose and implement email execution best practices.

Coordinate with sales operations and web team to ensure successful system and process integration with other departments and Salesforce.com

Work with the marketing team on campaign execution, including list sourcing, segmentation, and post-campaign analysis.

Recommend new systems and outline workflow processes to increase the scalability and efficiency of the marketing organization.

Develop processes to ensure all marketing is adhering to global privacy and governance laws.

Qualifications/Experience

5 years of expertise using a marketing automation platform (Eloqua preferred).

Strong familiarity with Salesforce.com (SFDC), specifically building reports and dashboards and helping teams to analyze that data and provide recommendations and best practices.

Experience integrating other technologies to MAP and customizing those integrations to meet business needs and requirements.

Experience working for a global company and key stakeholders in multiple regions.

Expertise with global email privacy laws, and setting up marketing automation rules and processes to abide by those laws.

Ability to provide recommendations for best practices on email performance, segmentation, and overall improvements to increase marketing engagement.

Demonstrable track record of running complex, multi-tiered campaigns across platforms.

Experience in creating and managing technical aspects of key marketing processes and systems used to generate, nurture, distribute, and report on leads.

Strong experience with email marketing in a B2B environment.

Strong project management skills, including the ability to manage your own projects from concept through completion.

Self-starter, can work independently and proactively to resolve issues, take ownership for tools and process.

Must have a positive and flexible attitude for working in a fast-paced team.

Working at Brightcove

As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as generous PTO - and we expect you to use it!

We are currently all working remotely due to Covid-19 and plan to return to an in-office experience once it is safe to do so. When we return, this role will be located in our Boston office which is located downtown, in Fort Point harbor. This Brightcove office has an open working space layout with beautiful water views. Employees enjoy access to fully-stocked kitchens and social activities including: happy hours, trivia and movie nights, ping pong tournaments, and philanthropy events. While you won’t get to experience the in-office culture immediately, you will feel it remotely and be able to participate actively. We have plenty of opportunities to meet your colleagues around the globe and we also celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Please note that while this job description is an accurate description of the role, it is also subject to change during the course of this search.

Send us your resume if you are interested and want to learn more

Company info

Brightcove Inc.
Website : http://www.brightcove.com