Director Field Marketing Americas

Profile

Brightcove is a team of smart, passionate people who are revolutionizing the way organisations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line: video has the power to inform, inspire, challenge, amuse, and connect. And we’re here for it.

As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organisations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team.

Position Overview

Brightcove is seeking a Director of Americas Field Marketing who will be responsible for leading America’s field marketing team. Reporting to the VP of Global Demand Generation, you will lead the overall marketing planning, collaboration and execution across: segmentation, messaging, campaign architecture, campaign activation and reporting. You will work closely with product marketing, Marcom and regional sales teams to develop fully integrated programs that drive rich engagement throughout the buyer’s journey in our target segments, generating a predictable pipeline and driving greater market share for Brightcove. The successful candidate will be an exceptionally strong and creative field marketing professional who can demonstrate past success driving demand and creating strong thought leadership market positions in these regions.

Focused on acquiring new customers as well as upsell, cross sell activities with existing customers through the management of marketing campaigns with multiple channels including PR, social media, digital advertising, webinars, virtual events, content syndication, email, ABM and lead nurture; this position requires a candidate with a blend of strategy, creative, analytics and project management expertise.

Job Responsibilities

Define and lead regional marketing strategy that is aligned to global marketing and sales strategies, priority targets, pipeline goals; and focused on current business and market trends

Own the creation and execution of regional field marketing plans in partnership with Marcom, product marketing, and regional sales leadership

Lead a team of 2-3 regional field marketing managers responsible for the planning and execution of regional marketing programs that will deliver a predictable pipeline

Partner with regional sales leadership team in planning marketing strategies and programs that uncover new opportunities and accelerate deal velocity

Adapt global campaigns for relevancy in regional market and craft targeted campaigns relevant to specific regional market where needed

Define account-based goals and objectives in conjunction with regional sales leadership

Communicate regional marketing program status, action items, results, and deliverables across marketing and sales. Participate in regional Quarterly Business Reviews, and other executive reviews

Qualifications/Experience

10 years experience in marketing within a B2B SaaS company; with deep experience leading a global field marketing organisation at scale

Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns, targeting enterprise size companies. Experience with strategic accounts and ABM is a must

Big picture thinking, and meticulous attention to details – ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs

Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments

Exceptional ability to lead, influence and work across organisational boundaries with a strong track record of cross-functional collaboration

Excellent communication skills, both at the executive level and with peers and cross-functional teams

Strong professional proficiency in G-Suite, Marketing Automation, ABM and CRM systems such as Eloqua, 6sense and Salesforce.com, as well as other office productivity and collaboration tools

Working at Brightcove

As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive benefits and compensation packages.

Brightcove is headquartered in Boston and while we are currently remote due to Covid-19, this role is designated to be located in our London office. London is home to Brightcove's growing EMEA hub, providing unparalleled access to scale, distribution and operational maturity while maintaining a small, agile and entrepreneurial culture. The office recruits and retains highly qualified and motivated digital natives, providing them with a creative, innovative environment to achieve their best work. We recognise and reward performance - so when the business wins, our colleagues do too.

If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognise that no candidate is perfect and Brightcove would love to have the chance to get to know you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Send us your resume if you are interested and want to learn more!

Company info

Brightcove Inc.
Website : http://www.brightcove.com