Sr Coordinator Global Integrated Marketing - CALVIN KLEIN

Profile

POSITION SUMMARY:

The Sr Coordinator, Global Integrated Marketing position within the CMO will support the Senior Manager, Global Integrated Marketing position in the development and execution of campaign initiatives with a specific focus on main line and seasonal campaigns for Calvin Klein.

The role will require strong partnership with product design, merchandising, Creative, Social/PR, regional and licensed marketing teams, and will support the development of cohesive channel communications and go-to-market strategies in partnership with the Senior Manager, Senior Director and the wider Integrated Marketing Team.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• Support the development of cohesive marketing plans seasonally, specifically focusing on seasonal campaigns - from partnership with global and regional Business and Merchandising teams to fuel consumer demand to the collaboration with Social, PR, Media, Brand and Creative teams to drive brand energy and relevancy.
• Build strong relationships with key and relevant stakeholders throughout the organization (Merchandising, Product, Media, Regional and Licensee Marketing, Social/PR, VM, Creative, IT) to inform on-going planning and business/brand alignment.
• Partner with team to identify develop and maintain seasonal global marketing objectives, priorities, plans and processes to drive global & regional business and brand goals.
• Help to establish value propositions and brand engagement through all stages of the consumer purchase cycle.
• Partner closely with Creative team to ensure channel planning needs, asset requirements and delivery time timetables are achieved.
• Support brief submission process ensuring requested deliverables, context and background are clear.
• Act as key liaison to regional marketing teams with relevant updates on central direction to ensure best local adaptation and execution, collaborates on inventive, on-brand and relevant executions and provides updates to the team.
• Build and maintain strong partnerships with key platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the Industry.
• Assists in management of all reporting and campaign measurement plans.
• Support the development and tracking against seasonal measurement plans – including global/regional planning, reporting and share-out with cross-functional teams.

QUALIFICATIONS & EXPERIENCE:

Experience:

3-4 years of global marketing experience, ideally with a fashion/lifestyle background, and a long-term desire to pursue a career in fashion and/or related field. Proven experience in execution of owned, earned and paid marketing plans.

Education:   Bachelor’s Degree Required

Skills:

• Ability to work cross functionally in a global capacity in a fast-paced, creative environment with team members at all levels.
• Strong communications skills.
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Strong writing and editing skills.
• Passionate about fashion, art, pop culture and global events.
• Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
• High proficiency in PowerPoint, Word, Excel and Google Drive suite. Experience of working in Keynote is advantageous.
• Experience of owned, earned and/or paid media.
• Experience with measurement, analytic and listening dashboards (ie Adobe Analytics) a plus.

  #LI-Hybrid

,industry:Retail,title:Sr Coordinator, Global Integrated Marketing - CALVIN KLEIN,datePosted:2022-07-26T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing} Sr Coordinator, Global Integrated Marketing - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/