Director Retail Member Marketing

Profile

Description

Responsibilities

As a new member of the Member Relationship Marketing (MRM) team, the Director of Retail Member Marketing (RMM) will be responsible for driving the evolution of Member Marketing at Humana, focusing on building integrated and orchestrated journeys across multiple lines of business, as well as leading the organizations Digital Transformation. The Director will also be responsible for creating and evolving new retention strategies to drive member renewal and cross sell.

This role will drive marketing transformation by:

Developing a journey strategy for member marketing, which will focus on orchestrating numerous siloed journeys.

Driving business strategy behind the implementation of new martech, processes, and operating models to ensure integrated, omni channel communications.

Developing enterprise views of key planning and tracking items such as marketing calendars and scorecards

Moving the organization toward data / AI driven decisioning for member communications

Partnering closely with our creative, marketing ops, analytics, and technology partners

Leading the Digital Transformation, focusing on better capture, storage, and usage of digital contact information and preferences

Driving improvements in retention through designing strategies to drive engagement and usage of plan features and benefits.

Additionally, this role will have responsibility for innovation across various marketing teams, including the following:

Building cross journey views of member communications for key member segments (eg, DSNP, veterans, etc)

Behavioral economics and consumer research

Building and leading agile marketing capabilities in the pursuit of continuous optimization through rapid experimentation

Creating robust strategies for member cross-sell

Enhancing processes around annual required communications

Required Qualifications:

8 years of technical, marketing, communication or CRM experience

3 years in Marketing Technology (martech)

5 years leading teams of 5 or more FTEs

Experience implementing or working in an agile marketing environment

Bachelor's degree

Preferred Qualifications:

Master's Degree

Financial Services industry

Progressive experience working in Adobe suite or Sales Force

Additional Information:

Location: Open. Can work from home

Time zone: Will work in Eastern Time zone

Travel:As needed; approximately 25%

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Company info

Humana Inc.
Website : http://www.humana.com