Director Solutions Delivery Marketing Technology

Profile

\u003cp\u003e\u003cstrong\u003e\u003cem\u003eStrategic Planning \u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eEffectively embrace digital marketing strategy from the Digital COE teams, evaluate options and generate Marketing Tech solutions for key Marketing \u0026amp; Digital stakeholders, focusing on the achievement of KPIs and impact on business objectives\u003c/li\u003e
\u003cli\u003eExploration of digital innovations with a focus on improving the customer journey\u003c/li\u003e
\u003cli\u003eLead development and operation of digital projects to achieve cost-savings or to enhance the customer experience\u003c/li\u003e
\u003cli\u003eConceive of new Marketing Solutions contributing to an underlying platform strategy\u003c/li\u003e
\u003cli\u003eParticipate and lead as needed to generate business case and cost/benefit analysis as required for projects\u003c/li\u003e
\u003cli\u003eDevelop, refine and own the tools required to deliver digital transformation projects and Research and recommend new marketing technology solutions\u003c/li\u003e
\u003cli\u003eResearch SaaS solutions and identify the state of the art Marketing solutions that will fit in to our MAG ecosystems\u003c/li\u003e
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\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTechnical Functions\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003ePerform application buy or build analysis that best supports business objectives that supports Marketing \u0026amp; Digital initiatives\u003c/li\u003e
\u003cli\u003eLead and facilitate technical integration and data \u0026amp; analytics projects and enhancement request activities for new business units and new markets\u003c/li\u003e
\u003cli\u003eEngage with Digital excellence teams and Marketing teams to define solution functional requirements\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLogistical Functions \u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eBe aware of Canada\u0027s anti-spam legislation (CASL); PCI compliance and related marketing laws in Canada and the US and international markets and apply them in MAG Marketing context\u003c/li\u003e
\u003cli\u003eCoordinate with various technical and digital teams around data ingestion and several technical integration marketing technology applications\u003c/li\u003e
\u003cli\u003eMonitor data quality within marketing technology products\u003c/li\u003e
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\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTeam \u0026amp; Leadership \u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eLead a team of Digital Analysts, Marketing Technology Application Specialists\u003c/li\u003e
\u003cli\u003eDefine the skills, competencies, and talents for Marketing Technology IT team members, including overall training and development of the team\u003c/li\u003e
\u003cli\u003eLead change management and roll out of marketing technology solutions\u003c/li\u003e
\u003cli\u003eServe as subject matter expert in marketing technologies and trends\u003c/li\u003e
\u003cli\u003eManage vendors and budgets as needed for Marketing Technology applications\u003c/li\u003e
\u003cli\u003eBuild trust-based relationships with Digital Team Product Owners, stakeholders and business leads\u003c/li\u003e
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\u003cp\u003eQualifications:\u0026nbsp;\u003c/p\u003e
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\u003cli\u003eBachelor\u0027s Degree in a business or technology related field\u003c/li\u003e
\u003cli\u003e15 years\u0026rsquo; experience in a Marketing Technology Solutions or Marketing Project Leadership role with demonstrated accomplishments in Marketing functional areas within Brewing/Supply Chain/Logistics/CPG industry\u003c/li\u003e
\u003cli\u003eStrong understanding of digital marketing disciplines, including SEO/SEM, customer segmentation, email marketing, marketing automation, lead generation, lead nurturing, content strategy and website UX and UI best practices\u003c/li\u003e
\u003cli\u003eExperience with a wide variety of MarTech applications, including CMS, E-Commerce and web analytics\u003c/li\u003e
\u003cli\u003eExperience with enterprise platform solutions such as Salesforce Marketing and / or Commerce Cloud\u003c/li\u003e
\u003cli\u003eExperience managing small and large-scale projects along with deployment of enterprise SaaS applications in the Marketing Technology space\u003c/li\u003e
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Company info

Mark Anthony Brands Ltd.
Website : http://www.markanthony.com