Senior Marketing Campaign Developer Remote US

Profile

Job Information

Humana

Senior Marketing Campaign Developer (Remote US)

in

Montpelier

Vermont

Description

In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Campaign Management & Personalization team is seeking a qualified and highly motivated Senior Marketing Campaign Developer focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns.

Responsibilities

As a Senior Marketing Campaign Developer (or internally known as a Senior Data Manager), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.

Key Role Functions

Partner with associates in other business areas to define business needs and help translate those needs into system requirements

Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications

Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance

Data consultation, data strategy and implementation of consumer messaging programs

Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing

Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process

Develop an appropriate knowledge of Humana's vision and strategy as well as program design in order to support business strategy

Required Qualifications

Bachelor's Degree in Math, Statistics, Computer Science or a related quantitative field and a minimum of 3 years of campaign development experience

OR

a minimum of 5 years of experience without a degree

Experience with IBM/Unica Marketing Software

Experience with documenting and/or gathering requirements

SQL programming

Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements

Ad-hoc query tools and data repositories that support data extraction

Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)

Preferred Qualifications

Experience with Salesforce Marketing Cloud, SAS Marketing Automation, Adobe Audience Manager, IBM Watson Campaign Automation and/or similar enterprise marketing tools

Covid-19 Vaccine/Testing Requirement

For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination OR

Commit to weekly testing, following all CDC protocols, OR

Provide documentation for a medical or religious exemption consideration

This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com