Marketing Operations Manager

Profile

Brightcove is seeking a

Marketing Operations Manager

to join the Global Demand Generation & Field Marketing Team and help spearhead our migration from Eloqua to Salesforce Marketing Cloud (SFMC).

The ideal candidate will have excellent SFMC skills across the entire suite of tools, innovative problem-solving abilities, flexibility, and a keen drive to learn, achieve, and optimize. This role will support and lead many activities including but not limited to solution & technical design, campaign & platform configuration and QA, technical documentation, and campaign & capability deployment.

In-depth knowledge and experience integrating, optimizing and using marketing technologies is a must, as we have a robust marketing technology stack. The ideal candidate will also have experience in developing best practices around lead management, lead and account scoring, using data to optimize campaign performance, and owning nurture programs.

This position reports directly to the Senior Director of Marketing Operations and analytics and will work cross functionally with marketing, sales operations, sales, and customer success.

Job Responsibilities

This role has two primary areas of focus:

Facilitate campaign delivery which helps drive demand generation.

Implement and optimize marketing technology platforms with a main focus on SFMC.

Manage our marketing technology stack, including Salesforce Marketing Cloud, 6sense, Drift, Zoominfo, Informatica, and more.

Manage internal stakeholders in execution of domestic and international marketing campaigns created within Salesforce Marketing Cloud.

Manage the lead progression process, and provide recommendations and enhancements as needed.

Develop and implement automated always-on nurture and lead scoring programs.

Propose and implement email execution best practices.

Coordinate with sales operations and web team to ensure successful system and process integration with other departments and Salesforce.com

Work with the marketing team on campaign execution, including list sourcing, segmentation, and post-campaign analysis.

Recommend new systems and outline workflow processes to increase the scalability and efficiency of the marketing organization.

Assist and lead SFMC governance, administration, and maintenance.

Develop processes to ensure marketing is adhering to global privacy and governance laws.

Skills / Qualifications

3 years of hands-on campaign deployment & platform optimizations in SFMC with deep knowledge across the entire suite, including:

Email Studio, Journey Builder, Content Builder, Ad Studio, and Automation Studio

Intermediate understanding of AMP Script, SSJS, and SQL and its utilization in SFMC.

Knowledge of Salesforce product suite including Sales Cloud and Communities.

Working knowledge of ABM and experience with 6Sense preferred

Experience working for a global company and key stakeholders in multiple regions.

Expertise with global email privacy laws and setting up marketing automation rules and processes to abide by those laws.

Ability to provide recommendations for best practices on email performance, segmentation, and overall improvements to increase marketing engagement.

Demonstrable track record of running complex, multi-tiered campaigns across platforms.

Experience in creating and managing technical aspects of key marketing processes and systems used to generate, nurture, distribute, and report on leads.

Strong experience with email marketing in a B2B environment.

Strong project management skills, including the ability to manage your own projects from concept through completion.

Self-starter, can work independently and proactively to resolve issues, take ownership for tools and process.

Must have a positive and flexible attitude for working in a fast-paced team.

About Brightcove

Brightcove is the industry leader in the video space. Since 2004, Brightcove (NYSE: BCOV) has been supporting some of the largest media companies, enterprises, events, and non-profit organizations by revolutionizing the way they deliver video. Our customers are the reason for everything we do. For them, having Brightcove as a partner is a choice. For us, it’s a privilege – one we take very seriously. We help some of the world’s most trusted brands use video to move their business forward, whether that’s in broadcasting, publishing, marketing, or enterprise communications. Whenever they need us, however they need us, we are there for them. Without fail.

We look for people to join the Brightcove team who believe in video as much as we do and who want to help shape its future. That’s who you’ll find in every one of our offices around the world – people who share a passion for killer technology and who love working together to deliver the best video experiences possible.

Please note, we support 100% remote work for applicants who reside in the following states: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Massachusetts, Maine, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

WORKING AT BRIGHTCOVE

As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as generous PTO - and we expect you to use it!

We offer flexible options to work in our Boston office located in Fort Point harbor, remotely or in a hybrid set up (only exceptions are the roles that MUST work a certain way which we are finalizing soon). Whichever option you choose, we have plenty of opportunities to meet your colleagues around the globe and we also celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you, please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

#LE-LE1 #LI-Remote

Company info

Brightcove Inc.
Website : http://www.brightcove.com