Database Marketing Lead Remote US

Profile

Job Information

Humana

Database Marketing Lead (Remote US)

in

Troy

Michigan

Description

Responsibilities

In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Campaign Management & Personalization team is seeking a qualified and highly motivated Database Marketing lead focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns. As the Database Marketing Lead, you will lead and develop a team of approximately 6 Campaign Developers.

Key Role Functions

Partner with associates in other business areas to define business needs and help translate those needs into system requirements

Provide consultation to partners from the perspectives of IBM Campaign and marketing database capabilities, best practices, and learnings from past communications

Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance

Data consultation, data strategy and implementation of consumer messaging programs

Collaborate with multiple IT partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing

Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end to end process

Develop an appropriate knowledge of Humana's vision and strategy as well as program design in order to support business strategy

Required Qualifications

Bachelor's degree in Marketing, Communications, Business or comparable experience

2 or more years of project leadership experience

Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline

Progressive levels of responsibility within a fast paced marketing environment

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Only persons with authorization to work permanently in the U.S. need apply. EEO

Preferred Qualifications

Master's Degree in Marketing, Communications or Business

Campaign Development

Experience with IBM/Unica Marketing Software

Prior health insurance industry experience

Understanding of marketing metrics and program measurement

Additional Information

Covid-19 Vaccine/Testing Requirement

Associates are required to be fully COVID vaccinated, including booster, or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home.

If progressed to offer, candidates will be required to:

Provide proof of full vaccination, including booster OR

Provide proof of applicable exemption including any required supporting documentation

Medical, religious, and state exemptions will be available.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com