Engagement Marketing Lead Pharmacy

Profile

Description

At Humana, we put our partners and customer experience first. That said, Pharmacy Marketing is investing in a team of communication innovators as well as best-in-class marketing technology to create exceptional experiences for our members, providers, and pharma partners.

Responsibilities

The Engagement Marketing Lead will be responsible for pioneering and owning a portfolio of marketing journeys and the results they generate - via Salesforce Marketing Cloud and other MarTech. You will need to identify and solve for a wide-range of complex use cases, go-to-market challenges, and application dependencies. You will independently lead cross functional initiatives from concept to launch by working with prolific marketers, designers, copywriters, and engineers. In this role you will need or be able to quickly develop an understanding of how traditional mail-order pharmacy distribution and engagements works - including the roles which insurance plans, members, providers, and pharma play in the space. You must be able to generate high-impact ideas, clearly prioritize workloads, manage multiple projects simultaneously and drive to completion.

Key Responsibilities

Work with business partners to discover communication gaps and pioneer new marketing concepts

Analyze, improve, and/or pivot previously delivered marketing through automation or new ideas

Build detailed requirements and business cases for partners, creative and development teams

Bring your marketing experience to life by leading a creative team from concept to final design

Independently lead change management prior to the launch of any communication

Work with reporting teams to ensure your portfolio of journeys has measured business outcomes

Recommend new ways of leveraging marketing technology to drive efficiency and results - especially via Salesforce Marketing Cloud, Salesforce CRM, Commerce, and more

Required Qualifications

Bachelor's degree in business, marketing or related field

7 years of relevant professional experience

2 years of experience leading marketing campaigns and/or using marketing tools

Experience with Marketing Cloud, CRMs, Commerce

Knowledge of and experience in deploying digital products in an agile framework

Health insurance experience

Preferred Qualifications

MBA or advanced degree in related field

Pharmacy marketing experience

MarTech / similar certifications

Deep-sense and curiosity of marketing, technology, health insurance, and analytics

Track record of being laser focused on customer experience

Additional Information:

Covid-19 Vaccine/Testing Requirement

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com