Assistant Director Medicaid Marketing

Profile

Description

This role supports Humana's growing Medicaid line of business. Medicaid provides insurance and care options predominately for low-income individuals and families and those who have disabilities. Medicaid marketing is regulated state by state, and this role requires understanding of applicable Medicaid regulations that govern marketing efforts in which each state Humana is contracted.

Responsibilities

The Assistant Director of Medicaid Marketing creates the Medicaid marketing strategy for specified state contracts by identifying and leveraging deep consumer insights and is responsible for execution, and supervises a small team of senior professionals responsible for Medicare acquisition and member marketing campaigns.

Key Responsibilities

Lead marketing and communication strategy in coordination with the Medicaid line of business

Deliver strategies and recommend plans that connect corporate growth and business objectives with marketing initiatives and programs

Works with Medicaid Business Development (BD) to respond to RFPs

Responsible for the Medicaid prospective consumer journey

Develops open enrollment marketing strategy in coordination with markets and brand team

Leads digital strategy for prospects

Leads development and planning of Duals transition campaigns

Drives market research projects

Develops advanced Medicaid marketing measurement strategies

Leads standing marketing planning status calls and state Medicaid calls as needed

Lead the continued evolution of the operational model through deep understanding of the Medicaid marketing value proposition and strategic priorities

Manage a small team of marketing professionals

Required Qualifications

Bachelor's degree in Marketing , Business, Finance, Healthcare Management or a related field is required

At least ten years of prior demonstrated marketing experience

Prior experience with Medicaid is a must

Excellent strategic thinker with demonstrated ability to think big and bridge the strategic vision with the tactical delivery and drive consensus accordingly

Data-driven mindset; Quickly assimilates new information and grasps new concepts; strong financial acumen and ability to synthesize and communicate insights and business performance

Strong familiarity with modern marketing and organizational practices (e.g., omni-channel experiences, consumer-driven journey design, personalization, agile working methods,)

Cultivates and maintains a broad network of collaborative relationships across an enterprise, allowing quick navigation to get information, guidance, or to clear the path for new initiatives in a large organization

Excellent written and oral communication skills; Significant experience developing executive level presentations and building compelling stories to influence change

Outstanding project management and organizational skills

Preferred Qualifications

MBA or other advanced degree

Consulting background a plus, but not required

Agile working model experience

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com