Marketing Activation Mgr CA amp Caribbean

Profile

Florida, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

June 15, 2022

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

What is the role?

The Regional Marketing Activation Manager is responsible for executing the regional marketing strategy for Shell Lubricants while serving as the liaison between the LATAM Marketing Director and the local marketing teams in the countries Shell Lubricants offers their portfolio. This role works to understand the local lubricant market and customer needs to set business priorities and build an annual marketing plan to support it. Need to be a strong executer as one of the main responsibilities for this role is the flawless execution of the annual marketing plan, management of marketing budget, and development of new initiatives to accelerate the Premium journey in this category. Strong analytical mind set to translate market data into useful insights and advice for decision makers.

As a Regional Marketing Activation Manager, you will be responsible of the following duties:

Lead the marketing annual business plan (ABP) process to cascade regional marketing strategies into local marketing plans and activities that will support the volume targets for each geography.

Secure the full completion of competitor assessment and market analysis with the aim of identifying growth opportunities to help support the business goals.

Support the Distributor Account Manager (DAM) in seeking alignment from the Macro Distributor (MD) leadership team around the key business priorities and marketing activities that will support the delivery of the ABP.

Manage the relationship with the MD marketing team, secure the implementation of key marketing initiatives, and monitor results against MD KPI’s

Lead the growth across three sectors: Consumer, Commercial, and Industrial, and develop a marketing plan that support the growth targets and regional strategies for each sector.

Lead the aggressive market share growth expected in Colombia, Peru, and Ecuador in the Consumer sector, with heavy focus on developing Shell brand in the motorcycle market.

Serve as gate keeper of MDs communications, ensuring compliance in use of tools, ways of communication, as well as in the use of the Shell brands while making Shell message relevant for local market needs.

Negotiate marketing plan budget allocation with MD based on business priorities and level of investment agreed upon during ABP planning process.

Control MD marketing plan execution and budget spend, tracking monthly activities through ROI analysis to improve future marketing spent.

Skills and Requirements

What we need from you -

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer

Must have residency in Miami, FL

Minimum of 8 to 10 (eight to ten) years of working experience in fields such as Trade marketing, Activation marketing, or commercial roles. Preferred candidates will have professional experience in B2C Lubricants or Consumer Goods (Food and Beverage) industries.

Bachelor’s Degree in Admin, Finance, Engineering, Economics, Marketing is required

Candidate must be knowledgeable in Trade Marketing Activation or Marketing Activation

Must be fluent in Spanish and English, verbal and written proficiency

Must have strong influential skills and ability to negotiate different priorities with a collaborative approach

Community engagement experience and stakeholder relationship management skill are a must

Solid verbal and written communications, ability to represent the business externally, including interactions with partners

Ideal candidate will have some knowledge or marketing experience in Central America & Caribbean Markets

Company description

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity, and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork, and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

The world is changing fast, and Shell is changing too – not only to keep up with the external pace, but also to anticipate and shape a different future. The Corporate Relations function delivers value by supporting our strategy and sectoral approach and improving policy and advocacy outcomes. We will bring the outside in and secure and drive Shell’s reputation and values. Drawing on a strong base of professional excellence, we aspire to be best-in-class at achieving integrated outcomes through effective engagement and communication with external and internal stakeholders.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

Company info

Shell .
Website : https://www.shell.com