Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Cincinnati, OH
View more jobs in Ohio

Job Details

Senior Professional Marketing Campaign Management

Company name
Humana Inc.

Location
Cincinnati, OH, United States

Employment Type
Full-Time

Industry
Marketing, Advertising

Posted on
Jul 08, 2021

Apply for this job






Profile

Description

Senior Professional will lead and implement direct response marketing campaigns focusing on creative strategy, development and production of television commercials and digital marketing to increase sales and awareness for the organization's products and/or services.

Responsibilities

The Senior Professional, Marketing Campaign Management contributes to the operational execution of lead generation television and digital marketing. These campaigns primarily support our suite of Medicare products and are aimed at prospective members. This Senior Professional is responsible for overseeing the campaign creative development and strategy, process and productions, leading initiatives to increase productivity and efficiency.

Key Responsibilities

Formulation of direct response television and digital creative strategies and briefs

Ensure campaigns operate at peak efficiency, staying on schedule and budget

Facilitate collaboration across internal teams to align on expectations

Managing outside vendors including advertising and talent agencies and production facilities

Developing and executing creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics

Coordinating resources, scheduling, building and managing budgets

Understanding execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results

Recommend and evaluate processes, procedures and quality to gain efficiencies

Takes action to resolve operational problems and minimize delays

Industry expert, bringing forth innovative ideas

Required Qualifications

Bachelor's degree in Marketing, Business, Communication

5 years of experience working in an advertising agency or corporate marketing department

3 years of digital marketing experience

Previous experience with strategic creative plan development relating to television and digital concepting through production

Experience in technical aspects of television pre- post- production techniques and processes

Demonstrated experience using marketing analytics to drive strategy

Proven ability to manage multiple projects at one time and meet deadlines

Highly detail oriented and organized

Exceptional in Microsoft Office Suite, specifically Excel and PowerPoint

Relationship building and communication skills (written and verbal)

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Master's Degree in Marketing, Advertising or a related communications field

Understanding of direct marketing

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com

Similar Jobs:
Senior Media Marketing Professional
Location : Cincinnati, OH
Job Information Humana Senior Media Marketing Professional in Cincinnati Ohio Description Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focuse...
Senior Sales Marketing Professional
Location : Cincinnati, OH
Job Information Humana Senior Sales Marketing Professional in Cincinnati Ohio Description Humana's Retail Marketing team is looking for a Senior Sales Marketing Professional (Agent Education Marketing) to join working remote anywh...
Senior Copy Writer
Location : Cincinnati, OH
Job Information Humana Senior Copy Writer in Cincinnati Ohio Description Humana's The Hive is looking for a Senior Copy Writer to join the team! The Hive is Humana's in-house agency, a creative collective built exclusively to supp...
I found a new job! Thanks for your help.
Thomas B - ,
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 21 192