Company name
DSW, Inc.
Location
Columbus, OH, United States
Employment Type
Full-Time
Industry
Marketing, Retail
Posted on
Oct 28, 2021
Profile
Brand: Designer Brands
Req #: 124132
Location Name: Home Office, Columbus
Department: Marketing
GENERAL SUMMARY: The Sr. Manager, Customer loyalty initiatives is accountable for bringing loyalty vision to life and driving strategy to execution across all customer touch points and experiences. Responsible for leading end-to-end digitization of marketing across DSW specific to loyalty. This person makes complex strategic decisions and works collaboratively across the organization. This position requires a blend of strategic road mapping skills inclusive of execution of set plans.
REPORTS TO: Director, CRM & Loyalty
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Responsible for leading complex cross-functional development and implementation of new loyalty initiatives for the organization
• Develop and manage strategies that evaluate the effectiveness of current internal marketing processes, benchmark other retailers and new industry standards to implement new and innovative business solutions
• Drive results on existing loyalty initiatives, campaigns and promotions, including building/overseeing seasonal test and learn agendas
• Partner with additional marketing partners to ensure synergies between loyalty and overall campaign marketing
• Researches and recommends industry trends for updates and Loyalty relaunches with featured benefits
• Drive portfolio success through:
*Definition of scope and business requirements *Project-level leadership *Measurement planning and post-audit process
*Establish and identify ways to measure KPIs that drive efficiencies through end-to-end business processes *Develop measures to track adoption of the transformation
*Identification of appropriate solution owner at project completion, ensure smooth hand-off, and partner with owner on measurement and on-going communications/updates *Executing hindsight process and application of key learnings
• Leads decision-making process and is accountable for all project business decisions in partnership with IT
REQUIRED SKILLS:
• Excellent leadership and communication skills
• Skilled in multi-tasking and supporting several projects simultaneously
• Ability to drive diverse teams (internal and external) to solutions on complex issues
• Business process re-engineering
• Proven ability to interact & collaborate across multiple disciplines in order to accomplish common goal
• Ability to utilize metrics/analytics to identify opportunities and measure results
• Strong organizational, project management and analytical skills
• Strong self-starter
• Strong problem solving skills
• Ability to work in ambiguous, fast paced environment
EXPERIENCE:
• 8+ years of experience in Retail (technology or business roles)
PREFERRED QUALIFICATIONS:
• Experience leading others to think outside of the box using a design thinking methodology
EDUCATION:
• Bachelor's Degree preferably in Business, Marketing or Customer Insights
Company info
DSW, Inc.
Website : http://www.dsw.com