Search Engine Optimization SEO Strategist

Profile

Description

The SEO Lead is responsible for improving Humana's organic search visibility as part of a search marketing team. The ideal candidate is data-driven, organized, has the capacity to manage multiple projects simultaneously, and skilled at building collaborative teams. The SEO lead must have a proven track record of creating original, strategic search roadmaps, communicating value across multiple audiences, working with development to implement changes and delivering updates / results to executives. This position requires expert knowledge of SEO tools and processes as well as the ability to effectively communicate and teach search marketing concepts to marketing team members, cross functional teams, and business stakeholders.

Responsibilities

Key Responsibilities

Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site

Provide on-page optimization including keyword generation, page titles and meta descriptions, robots and canonical tags

Make content recommendations that align with customer intent and desired customer experiences

Communicate SEO strategies and goals and collaborate with internal teams, including designers, content strategists and writers, and product owners

Analyze and monitor site and page performance, extract insights, identify relevant trends and provide well-developed, proactive recommendations to exceed overall business search marketing goals and objectives

Identify technical SEO problems, utilize proper tools for research and discovery, and be able to provide recommendations and solutions as part of a strategic roadmap

Effectively evangelize the importance of search and best practices across the organization including leadership, development, content and design partners

Develop advanced SEO strategy, including harnessing the insights of SEM, to meet immediate and long term company goals

Gather and analyze competitor intelligence

Create and deliver training on SEO concepts and tools

Support development of new as well as refinement of existing SEO processes

Drive implementation of emerging and advanced SEO tactics

Skills and Experience

Bachelor's degree from an accredited four-year college or university. Preferred focus in Arts or Science with an emphasis in business, marketing, computer science or information technology

Minimum of 3-5 years enterprise-level SEO experience

Strong knowledge of search engine algorithms and experience using industry tools, i.e.:

Google Analytics, Adobe Analytics, Acoustic

Google Search Console and Page Speed Insights

Majestic SEO, Screaming Frog, SEMRush, Moz, Ahrefs, iQuanti ALPS, Brightedge

Keyword Research Tools, e.g.: Google Adwords

Advanced knowledge of Excel and PowerPoint and the ability to visualize data and concepts effectively

Ability to work effectively across a highly matrixed organization

Strategic and creative thinking - always focusing on innovative, but measurable solutions

Strong communication and presentation skills (spoken, written, and visual) - for internal creative and technical teams as well as executives, must be able to share a compelling story about SEO ROI

Working knowledge of SiteCore CMS platform a plus

Knowledge of HTML coding, Javascript, CSS and CMS's, schema/structured data

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com