Senior Manager - Global Integrated Marketing CALVIN KLEIN

Profile

POSITION SUMMARY:

The Sr. Manager, Global Integrated Marketing will assist in the development and execution of seasonal and always-on initiatives for Calvin Klein— managing the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with product design, merchandising, Creative, Social/PR, regional and licensed marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• In alignment with strategies set forth by the CMO and within the global Marketing team, support the development of cohesive marketing plans seasonally– from the partnership with global and regional Business and Merchandising teams to fuel consumer demand to the collaboration with Social, PR, Media, Brand and Creative teams to drive brand energy and relevancy

• Establish strong relationships with key and relevant stakeholders throughout the organization (Merchandising, Product, Media, Licensee Marketing, Social/PR, VM, Creative, IT) to inform on-going planning and business/brand alignment

• Develop and maintain seasonal global marketing objectives, priorities, plans and processes to drive global & regional business and brand goals

• Support business and market analytics for all initiatives, challenging partnering teams to deliver against demand generation metrics

• Establish value propositions and brand engagement through all stages of the consumer purchase cycle

• Partner closely with Creative team to ensure channel planning needs, asset requirements and delivery time timetables are achieved

• Support brief submission process ensuring requested deliverables, context and background are clear

• Provide regional marketing teams with relevant updates on central direction to ensure best local adaptation and execution

• Collaborate with product, function and regional marketing leaders to deliver seasonal planning and execution

• Build and maintain strong partnerships with key platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the Industry

• Collaborate with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each market

• Identify ongoing collaboration opportunities across product, content & experience to ensure Calvin Klein continues to innovate & push boundaries

• Support the development and optimization of the Global Brand Marketing calendar – collaborating with global Creative, Media, PR, Influence, Talent, Social and Brand Experience team leads to build out cohesive owned/earned/paid communication plans seasonally

• Support the development and tracking against seasonal measurement plans – including global/regional planning, reporting and share-out with cross-functional teams

QUALIFICATIONS & EXPERIENCE:

Experience:

6-7 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans.

Education:   Bachelor’s Degree Required

Skills:

• Demonstrated ability to work cross functionally in a global capacity

• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.

• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.

• Strong writing and editing skills.

• Analytical, with the ability to provide strategic recommendations based on data.

• Passionate about fashion, art, pop culture and global events.

• Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.

• High proficiency in PowerPoint, Word, Excel and Google Drive suite.

• Experience with measurement, analytic and listening dashboards (ie Adobe Analytics) a plus.

• Experience with owned, earned and/or paid media a plus.

                   

,title:Senior Manager - Global Integrated Marketing, CALVIN KLEIN,datePosted:2021-03-31T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing,educationRequirements:Education: Bachelor’s Degree Required. ,experienceRequirements:6-7 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans. ,responsibilities:Analytical, with the ability to provide strategic recommendations based on data. The Sr. Manager, Global Integrated Marketing will assist in the development and execution of seasonal and always-on initiatives for Calvin Klein— managing the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with product design, merchandising, Creative, Social/PR, regional and licensed marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies. In alignment with strategies set forth by the CMO and within the global Marketing team, support the development of cohesive marketing plans seasonally– from the partnership with global and regional Business and Merchandising teams to fuel consumer demand to the collaboration with Social, PR, Media, Brand and Creative teams to drive brand energy and relevancy. Establish strong relationships with key and relevant stakeholders throughout the organization (Merchandising, Product, Media, Licensee Marketing, Social/PR, VM, Creative, IT) to inform on-going planning and business/brand alignment. Develop and maintain seasonal global marketing objectives, priorities, plans and processes to drive global & regional business and brand goals. Support business and market analytics for all initiatives, challenging partnering teams to deliver against demand generation metrics. Establish value propositions and brand engagement through all stages of the consumer purchase cycle. Partner closely with Creative team to ensure channel planning needs, asset requirements and delivery time timetables are achieved. Support brief submission process ensuring requested deliverables, context and background are clear. Provide regional marketing teams with relevant updates on central direction to ensure best local adaptation and execution. Collaborate with product, function and regional marketing leaders to deliver seasonal planning and execution. Build and maintain strong partnerships with key platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the Industry. Collaborate with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each market. Identify ongoing collaboration opportunities across product, content & experience to ensure Calvin Klein continues to innovate & push boundaries. Support the development and optimization of the Global Brand Marketing calendar – collaborating with global Creative, Media, PR, Influence, Talent, Social and Brand Experience team leads to build out cohesive owned/earned/paid communication plans seasonally. Support the development and tracking against seasonal measurement plans – including global/regional planning, reporting and share-out with cross-functional teams. ,skills:brand marketing, project management, global marketing, global events, attention to detail, planning, excel, proactive, leaders, paid media, partnerships, communication, listening, writing, project management skills, stakeholders, communications skills, word, communications, planning and execution, integrated marketing, organizational, brand alignment, analytical, demand generation, marketing, market analytics, regional marketing, powerpoint, regional planning, adobe analytics, brand experience, marketing plans, editing, Senior Global Marketing Manager, Strategic Marketing Manager, Senior Director Of Product Marketing, Head of Digital Marketing Strategy, Senior Director of Marketing, Senior Vice President Of Product Management, Director of Digital Business Development, Integrated Marketing Specialist, Senior Director Of Product Management, Head of Marketing}Senior Manager - Global Integrated Marketing, CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/