Product Marketer 2

Profile

Description

Healthcare isn't just about health anymore. It's about caring for family, friends, finances, and personal life goals. It's about living life fully. At Conviva, a wholly-owned subsidiary of Humana, Inc., we want to help people everywhere, including our team members, lead their best lives. We support our team members to be happier, healthier, and more productive in their professional and personal lives. We encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our team members fresh perspective, new insights, and exciting opportunities to enhance their careers. At Conviva, we're seeking innovative people who want to make positive changes in their lives, the lives of our patients, and the healthcare industry as a whole.

The Conviva Marketing team is looking for an experienced and passionate Product Marketer who is hyper customer focused with an ability to understand complex business models, and support the development and activation of marketing strategies that drive desired business outcomes. You'll be responsible for supporting market-resonating value propositions; positioning the Conviva care models and experience; and executing messaging and campaigns that drive the behavioral change and ultimately positively impact the business. This role reports to the Product Marketing Lead for Conviva Care Centers.

Responsibilities

At Conviva Care Centers, a division of Humana, we want to help people everywhere, including our associates, lead their best lives. We support our associates to be happier, healthier, and more productive in their professional and personal lives. We encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our associates fresh perspective, new insights, and exciting opportunities to grow their careers. At Conviva Care Centers, we're seeking innovative people who want to make positive changes in their lives, the lives of our members, and the healthcare industry as a whole.

As a senior-focused healthcare provider, and subsidiary of one the nation's leading integrated health companies, Humana, we put the needs of seniors at the forefront of everything we do. Our multidisciplinary team goes above and beyond to make our centers a leading health and wellness destination for communities in key Medicare markets. Conviva's national primary care centers provide value-based care and represent nearly 100 physician practices, 300 clinicians, and 150,000 patients across the states of Texas and Florida.

Conviva Care Centers is in the midst of a significant growth strategy that requires a key focus on acquisition of new customers/patients and retention of current customers/patients while driving engagement across both. A critical component of the growth strategy is Conviva's ability to hire and retain best-in-class Physicians and talent in addition to cultivating relationships with a key cohort, health plan brokers and agents. Conviva has the opportunity to build brand awareness in key markets and defend its position in others. This will require the development of marketing strategies that deliver at the brand-level while also delivering on market-level business dynamics and needs.

The Conviva Marketing team is looking for an experienced and passionate Product Marketer who is hyper customer focused with an ability to understand complex business models, and support the development and activation of marketing strategies that drive desired business outcomes. You'll be responsible for supporting market-resonating value propositions; positioning the Conviva care models and experience; and executing messaging and campaigns that drive the behavioral change and ultimately positively impact the business. This role reports to the Product Marketing Lead for Conviva Care Centers.

Responsibilities

Support the development and execution of marketing strategies that support the Conviva Care Centers' overall objectives with a clear focus on growth and engagement marketing

Strategic ability to adapt brand messaging into executable in center campaigns

Inform the creation and execution of go-to-market plans in partnership with marketing colleagues, key internal business partners, and other cross-functional teams

Develop deep understanding of consumer insights related to this space; understand emerging trends and competitive environment; contribute innovative ideas for products and marketing solutions to team

Translate complex care products, models, and experiences into simple, creative, and impactful product communications that connect with and motivate behavioral change among key target audiences

Leverage Behavioral Economics biases and segmentation models to create targeted offers that drive better results; employ test and learn methodologies for rapid iterations

Establish and track key performance indicators and consistently report outcomes to key stakeholders

Lead by example by emulating behaviors consistent with the new ways of working, as well as Humana and Conviva values

Required Qualifications

Bachelor's Degree in Marketing, Communication or Business

Bilingual-Spanish & English

At least 3 years of building and executing highly impactful product marketing strategies

Experience in driving customer engagement with new products, services, and/or experiences

Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

Ability to communicate effectively with senior leaders; executive presence

Knowledge and use of marketing frameworks

Ability to identify actionable insights and translate them into winning marketing strategies

Strategically oriented, critical thinker, resourceful, influential, problem solver

Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes

Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.

Preferred Qualifications

Master of Business Administration

Experience in Financial Services, FinTech, Healthcare, HealthTech, Technology, Professional Services, or CPG

Additional Information:

Alert:

Conviva, a subsidiary of Humana, values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana's secure website.

Interview Format:

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence inviting you to participate in a Modern Hire interview. In this interview, you will receive a set of interview questions over your phone and you will provide recorded or text message responses to each question. You should anticipate this interview to take about 15 minutes. Your recorded interview will be reviewed, and you will subsequently be informed if you will be moving forward to next round of interviews.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com