Director Global Product Marketing

Profile

Job Description

The Director, Global Product Marketing will manage the commercial readiness and marketing launches of major product and solution offerings within Aptean. This includes owning and documenting the buyer and user personas, understanding the customer buying journey, identifying competitive differentiation, creating the messaging (value proposition, differentiation, features, advantages, benefits) and key assets for the product or solution launch or release. The role also includes significant market analysis and business case creation which may involve market opportunity analysis, competitive analysis, buyer and user analysis, and/or other market research. In addition to working with the product management, sales, sales enablement and marketing departments on launch materials, s/he must also drive messaging and positioning through all internal and external channels of communication – working closely with other marketing team members on final execution. The Director, Global Product Marketing will also lead Aptean’s Analyst Relations function to build awareness of Aptean’s software solutions and to help ensure they are competitively positioned in analyst write ups.

The Director will be a key go-to person for his/her counterparts in the demand generation, product management, sales enablement and other teams. This is a global management role with responsibility to recognize and adapt strategies and messages for different regions.

The Director, Global Product Marketing will manage a product marketing team, and may also be asked to serve as the product marketer for a product line.

Principal Responsibilities and Duties

Product Marketing

• Analyze and size the market opportunity; drive product, solution and marketing strategies to maximize revenue growth and current customer retention

• Drive and coordinate development of messaging

• Articulate positioning, implement and present messaging through all internal and external communication channels, specifically: sales force tools and training, customer-consumable collateral, key speaker representation and quality of presentations and coordinating product and solutions demonstration and presentation plans

• Work with Product Business Leaders and Product Management to promote key product features to meet current and emerging market needs

• Ensure commercial launch readiness, working with product management, corporate marketing, and other stakeholders

• Create and refine key marketing assets

• Work closely with Corporate Marketing to build analyst relationships, provide analyst coverage and coordinate analyst survey responses

• Research and define new solutions that leverage products to address specific and/or vertical business requirements

• Coordinate integration marketing activities within acquired companies.

• Work closely with Product teams to understand the strategy/plan/roadmaps for the product lines globally.

• Align and manage budget and resources to support the plan using vendor, budget and project management skillset.

Staff Management

• Set SMART objectives for subordinate team members that reflect the marketing priorities and review progress and achievement in line with Aptean HR procedures in a timely manner.

• Act as mentor and identify career development aspirations and opportunities for their team members

Skills/Requirements

Education

A Bachelors degree is required, a masters degree is preferred by not required.

Work Experience

Typically requires a minimum of 12-15 years of related experience with a Bachelor’s degree; or 10-12 years and a Master’s degree. Typical range of experience is 12-18 years.

Knowledge

Familiar with B2B sales and marketing techniques and/or previous work experience in the software/IT sector. ERP/SCM/CRM experience is a strong advantage.

Understanding of product marketing conceptual frameworks such as Pragmatic Marketing or Sirius Decisions.

Skills and Abilities

Strong analytical capabilities.

Ability to understand and translate product capabilities to buyer and user benefits.

Excellent command of the English language both verbal and written, other languages a plus.

Willingness to travel both domestically and internationally, as well as work non-traditional hours to accommodate multiple time zones.

Familiar with AP/journalistic style and marketing communications writing styles for multiple mediums.

Proficiency in Microsoft Office applications.

Excellent interpersonal, organizational and project management skills.

Ability to drive projects within a cross-functional team and work well under deadlines.

Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously.

Ability to respond quickly to changing demands and market conditions.

Commitment to teamwork and ability to operate in an international matrix management environment.

· Problem solver and results oriented.

· Leadership experience and well as being remotely managed and managing remotely.

About Us

Aptean is a private-equity backed software company that connects companies in specific industries with specialized software solutions

. In today’s fast-paced, highly competitive economy, organizations don’t have time to waste forcing homegrown software, spreadsheets, and one-size-fits-all solutions to do things they were never designed to do. Aptean is on a mission to end those workarounds with streamlined industry-specific software solutions. That’s why over 4,100 highly specialized organizations in more than 20 industries and 54 countries rely on us to simplify their everyday operations.

If you are looking for a company where you can give your best, work collaboratively, and build your career, we encourage you to submit an application!

Aptean, Inc., is an Equal Employment Opportunity Employer. In accordance with applicable federal, state, and local laws we do not tolerate discrimination or harassment against any applicant for employment or employee with Aptean because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other group status protected by applicable law.

Company info

CDC Software
Website : http://www.cdcsoftware.com