Pennzoil Quaker State Associate Brand Manager - Houston TX

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

September 3, 2021

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Where you fit in?

The Americas Lubricants Marketing team is the ideal place for commercially minded strategic marketers with a passion for building brand value and delivering growth through priority sectors. Shell Lubricants is the leading global supplier of lubricants in the world and as a member of the marketing community, you will have the opportunity to be a part of a fun, diverse and exciting team shaping the future of mobility and operations.

The lubricants industry is a dynamic, growing business on the cusp of change as we help our customers prepare for the energy transition. Our marketing team is responsible for setting the vision for each of the sectors we operate in and then executing our strategy through valued customers and partners throughout North America. You will be a part of a highly motivated marketing community committed to building strong brands, making data and insight-based decisions, and supporting each other for overall team success.

What's the role?

The Pennzoil and Quaker State (PQS) Associate Brand Manager supports the strategic brand and media priorities of two leading commercial road brands in North America. As an Associate Brand Manager and brand steward, you will be responsible for supporting and activating the brands internally and externally.

Key Responsibilities include:

Strategic Brand Management - Consistently reinforcing the brand vision, strategy, communication hierarchy, visual identity and managing compelling competitive differentiation. Leveraging consumer and customer insights and a strong knowledge of market dynamics to competitively position the brands for the energy transition and progress Pennzoil and Quaker State strategic ambitions.

Brand Planning and Agency Management – Supports the 3-year strategic plan and leads specific initiatives to support the annual owned, earned and paid 360-degree marketing brand plan across 6 integrated agencies. Activities include supporting the briefing, planning, launch, activation and post investment review process. Helps to activate a cohesive brand plan and collaborates across a large, cross-functional team of internal and external stakeholders. This role will rely heavily on your ability to heavily influence teams and stakeholders without direct management hierarchy and working closely with an integrated agency team.

Media Campaign & Communications – project manager supporting ATL (Above the Line) activities across a multi-million dollar budget managing creative production, asset development and paid media management. You will support the creative production process and help facilitate a strong end-to-end consumer experience across media channels. This role is responsible for utilizing marketing intelligence to regularly measure campaign effectiveness and identify opportunities for continual optimization. This role is also responsible for coordinating, routing and activating brand press releases and facilitating media outreach to drive earned media exposure.

Integrated Marketing Communications & Content management – This role requires strong communication skills, digital marketing proficiency and creativity to effectively develop content which is contextually relevant to the medium and engaging for the target audience. Supports content requests which may include BTL (Below the Line) assets, customer-specific programs and sales collateral materials. Requires strong collaboration with cross-functional teams including agencies, channel managers, agencies, technology, legal, and subject matter experts to fully produce effective and brand approved materials.

Portfolio management and Customer Value Proposition (CVP) programs – This role will be the project lead to ensure an effective launch of many strategic initiatives, portfolio updates, new product introductions, and new/enhanced CVP programs across Pennzoil and Quaker State. This role will also help to develop claims and substantiation for new brand messaging and work across internal stakeholders to bring new claims to life.

Brand Performance Management – responsible for developing and sustaining the brand scorecard which relentlessly focuses on brand financial performance, budget management, brand health measurements, market share, Marketing Mix Modeling, and other critical Key Performance Indicators. You will help to ensure strong ROI against all brand investments and continually optimize the plan.

Having a commercial-mindset and strong financial acumen will be key to success in this role. Additionally, your ability to manage many senior stakeholders, both internally and externally, will be critical. In this role it will be important that you can work collaboratively with cross functional teams. Your natural curiosity for the business will help you to develop creative solutions to challenges.

Skills and Requirements

What we need from you -

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Bachelor's Degree required and a Master’s Degree is preferred

At least seven (7) years’ experience in Brand Management, Digital Marketing, Marketing Communications or Relevant experience required

Extensive history of commercial experience in Marketing/Sales with thorough knowledge of the 4 P’s of marketing (product, placement, price, promotion) and a proven track record of successfully growing brands and exceeding volume and profitability targets

Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities.

Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

Shell .
Website : https://www.shell.com