Associate Director Engagement Marketing - Clinical

Profile

Description

As a company whose primary focus is on the well-being of its members, Humana is dedicated to shifting the health insurance industry. We believe our role goes beyond that of a provider to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding.

Humana Care Marketing is building a best-in-class Engagement Marketing practice. We seek an Associate Director, Engagement Marketing leader who will be responsible for developing and implementing go-to-market, marketing initiatives to engage members in various clinical products, services, and experience to help increase member health, and ultimately customer retention.

The Associate Director will work closely with multiple internal business partners to achieve aggressive adoption of new and existing clinical products, services, and experiences.

Responsibilities

As an Associate Director, CRM Marketing, you will:

Own the development of, and lead a high performing team focused on go-to-market strategies and marketing plans to drive adoption and engagement of various clinical products, services, and experiences; as well as with a retail asset, Humana Neighborhood Centers

Drive marketing campaigns from planning to execution and beyond to meet key performance goals

Manage the product marketing campaign / always-on roadmap and robust learning agenda across our portfolio, and create transparency among internal business partners and constituents through visibility

Forecast expected marketing returns and report regularly results formally (quarterly business reviews) and informally (regular meetings, touch points, etc.)

Provide thought leadership on performance marketing, MarTech, and counsel to business partners around how marketing can help achieve business objectives

Challenge the status quo and help the marketing team continuously refine its practice and build capabilities that lead to greater impacts on the business

Coach, mentor, and develop talent

Help create and maintain our team culture

Required Qualifications

Bachelor's Degree

8 years of experience in go-to-market, performance driven marketing environment

Solid understanding of business models, opportunity assessment techniques, and how to use marketing as a lever to achieve business results and positive customer impacts

Strong strategic thinking skills, able to set up, manage, and optimize marketing campaigns across multiple channel / omnichannel environments

Exhibits strong creative acumen with an ability to provide strategic direction and interact seamlessly with and motivate agency partner(s)

Excellent communication skills (verbal and written - particularly using deck format); able to synthesize and frame information, and convey in consumable and digestible ways to ensure comprehension among various audiences including senior leadership

Analytic and data-driven approach to problem solving; able to understand and monitor analytic dashboards and reporting tools, and derive insight from data and information to steer engagement initiative recommendations

People leadership - able to attract, develop, and coach high performing talent

Action oriented, outcome focused leader who operates with a high sense of urgency

Demonstrated comfort and understanding of MarTech, and consistent lens to how technology is enhancing capabilities to enable more powerful marketing outcomes

Excellent cultural fit; highly collaborative, high-energy, positive mindset, and open to and willingness to provide feedback multi-directionally

Preferred Qualifications

MBA from top tiered program

Marketing experience focused on Medicare Members and/or Health and Well-being

Working knowledge of Salesforce marketing cloud

Ability to thrive in a cross-functional performance marketing environment

Self-managing and disciplined; possess the ability to effectively manage multiple priorities and operate within a large and complex organizational structure

Prior experience working in agile setting

Additional Information

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com