Senior CRM Marketing Professional

Profile

Description

Humana's Care Marketing organization is looking for a Senior CRM Marketing Professional for the Care Management team who can successfully develop member and provider focused, multi-channel targeted campaigns that meet or exceed identified KPIs within a collaborative cross-functional team.

Responsibilities

The Senior CRM Marketing Professional, Care Management role requires the ability to manage multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders, market leaders, and across teams of managers, professionals and analysts. This position will work closely with their leader and team mates, internal and external stakeholders to provide trusted counsel on marketing strategy, target audience development, activation strategies and annual planning to business partners. This role will develop data-driven strategies to meet business objectives, lead the core team through flawless execution, and measure success and report out learnings and insights, to continuously improve on the strategy.

Key Role Functions

Develop consumer-centric marketing strategies that drive member and provider engagement in clinical products and care management services

Manage data-driven consumer engagement campaigns through all aspects of multi-channel direct marketing, including planning, campaign messaging (IB and OB call scripts, email, direct mail and digital touchpoints, etc.), campaign execution, and results monitoring

Manage test & learn initiatives to deliver on an integrated member-centric engagement strategy

Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence

Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile programs

Monitor and report on marketing performance to key business partners

Leveraging data and analytics to refine and optimize strategies

Required Qualifications

Bachelor's Degree in Marketing, Business Administration or related field or equivalent experience

5 years of experience in go-to-market planning/execution including multi-channel integrated marketing strategies and implementation focused on consumer behavior and response conversion

Prior focus on marketing growth strategies, innovation, test & learn scenarios, digital marketing and process implementation

Demonstrated ability to think strategically and leverage analytics and data insights to drive marketing optimization

Experience working with internal and external copywriters, graphic designers, and print/email/telecomm vendors

Self-managing and disciplined; possess the ability to multi-task, manage competing priorities and operate effectively within a fluid environment and a large and complex organizational structure

Strong business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)

Experience managing relationships with business partners to deliver solutions that meet their needs

Excellent presentation/communications skills, written and verbal, able to communicate at all levels of the organization

Preferred Qualifications

Prior marketing or industry experience focused on Medicare Members and/or Providers, or Care Management services

Experience with Salesforce Marketing Cloud and designing marketing journeys to drive engagement

Experience with Agile marketing

Prior experience working within an advertising or direct marketing agency

Additional Requirements

This role is a remote role that will be required to work EST and CST business hours and may require up to 25% overnight travel depending on business needs.

All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.

Connectivity - Requirement Details

To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.

Wireless, Wired Cable or DSL connection is suggested.

Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)

Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

Covid Vaccination Policy

Our company requires vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Company info

Humana Inc.
Website : http://www.humana.com