Sr. Manager Category Marketing - Team

Profile

Sr. Manager, Category Marketing - Team

Date: Apr 22, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Team Sports Americas Sr Category Marketing Manager is responsible for category marketing strategy and oversight of execution for all marketing related activity within the categories (categories are sport specific, broken out by gender as appropriate). The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units within the Americas region at Under Armour. It is essential that the Sr Category Marketing Manager focus on driving Brand consideration and affinity and retail sales by delivering consumer-focused marketing activations. The Sr Category Marketing Manager will work to coordinate the building of unified marketing materials across all touch-points needed for Americas launches, working back with the Global category team to drive continuity of message. This leader will ensure Under Armour products are powerfully placed in the Americas market, across revenue channels, to connect with customers and drive sales, with direct responsibility over Team Sales Channel marketing.Place text here

Education And / Or Experience

Bachelor’s degree required

Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company

Build marketing strategies tied to a business plans (long and short-term)

Essential Duties & Responsibilities

Plans and executes category campaigns that connect to Global category strategy and drive Americas sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)

Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the category within Americas, with a focus on Brand building and foundational commercial stories

Serves as single point of contact for Global category teams

Drives marketing strategy and oversees execution for Americas Team Sales Channel accounts with a focus on authenticating the brand and driving revenue

Authors briefs (master, creative) to initiate and develop category-level support elements for the Americas region, building on Global category briefs where relevant

Partners with Americas marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution

Drives and delivers go-to-market timelines for relevant Americas campaigns

Provides input on sports marketing briefs and activation for brand assets in the Americas

Coordinates with the Global category to ensure Americas campaigns are regionally relevant, integrating Global positioning into planning

Ensures briefs and feedback provided to Global by Americas team aids in the development of campaign elements that can be successfully leveraged by the region

Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams

Partners with and supports Americas Marketing Leadership

Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders

Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the Americas market/consumers

Assists Americas Marketing Ops to measure effectiveness of marketing tactics

Other duties may be assigned

Qualifications (Knowledge, Skills & Abilities)

To perform the job successfully, an individual should demonstrate the following competencies:

Consumer Orientation - Able to think consumer-first and drive relevant strategies that drive preference and loyalty for UA

Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data

Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations

Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions

Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV

What do you need?

GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.

FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.

WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.

THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.

MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.

BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.

MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.

Other Requirements

Return to Work Designation: 2 days in office, remaining days remote.

Relocation

No relocation provided.

#LI-Hybrid

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

Company info

Under Armour, Inc.
Website : http://www.underarmour.com