Associate Manager Best Buy Advertising Business Reporting amp Insights

Profile

Best Buy

Retail media is an evolving space and we are energized by the industry growth, finding opportunities to serve our clients, and putting the customer at the heart of everything we do. Join the energetic, fast-paced team responsible for the multi-channel digital advertising business at Best Buy as we work to reshape our media portfolio to meet the increasingly sophisticated client needs. You will be a part of uncovering where and how we can accelerate growth by delivering a unique value proposition to brands and agencies alike.

The Reporting and Insights team provides a robust suite of measurement, analytics, and insights capabilities covering the full lifecycle of our advertising campaigns—from pre-sale insights to in-flight optimization to post-campaign reporting. At every stage, our team is designed to generate confidence and transparency in advertisers’ investments in Best Buy’s media solutions and reinforce our differentiation and exclusivity. We empower brands to join Best Buy in reaching the largest, highest-fidelity first-party customer audiences across their shopping journey at a time when Best Buy’s relevance to customers’ lives has never been stronger or accelerating at a faster pace. Through our advertising opportunities, we extend that relevance to hundreds of brands, from the largest international CE brands to emerging, private equity-backed brands on their way to becoming everyday household names.

Role Overview

As the Associate Manager, you will be responsible for select product categories, and will represent reporting and insights to our most valuable clients. You will have an important and visible role on the team, responsible for

campaign performance analysis and translating data into actionable insights.

You

ll build relationships with Category Marketing, Ad Sales, and Ad Account Management inside Best Buy, and also with our external clients. This includes blending the science and art of advertising reporting into a narrative that’s relevant, real, differentiated, and bespoke to the full range of ad business clients.

An ideal candidate should possess the humility, vulnerability, and curiosity that comes with such fast-evolving, complicated space. That will help you build relationships and trust with the experts upon whom you depend for problem solving, synthesis, and storytelling. You will have a passion for intellectual deep dives that yields a compelling narrative and a track record in transforming marketing performance data into digestible, actionable insights. You are analytical, results-driven and solution-oriented with a proven track record of solving problems using data & technology and have a good understanding of digital media. You have demonstrated strong ability to effectively communicate, present and influence credibly. You have a proven ability to manage multiple projects at a time while paying strict attention to detail and deadlines.

There are three Associate Manager roles available, each supporting a specific product category. These roles will report to the Senior Manager, Reporting and Insights.

Responsibilities:

Synthesize and analyze internal and external campaign metrics to assess performance drivers and provide compelling story-telling that builds confidence with our clients.

Meet and consult with key clients on the performance of their campaign as well as manage ad hoc requests.

Partner with Sales, Account Management and Category Marketing teams to make data-driven decisions that inform campaign planning, strategy, optimizations, reporting and insights.

Basic Qualifications:

4 years of experience in marketing, media, eCommerce, operations, analytics, insights, measurement and/or reporting, or other relevant experience

Must be comfortable with large sets of data and possess a solid understanding of media campaign results

within the digital media landscape

Experience with performance story-telling that blends the art with the science

Advanced experience with Microsoft Office tools, specifically Excel and PowerPoint

Preferred Qualifications:

Bachelor's degree

2 years retail experience

2 years media agency experience with a focus on campaign analytics

Experience with advanced analytic techniques, such as marketing mix modeling, multi-touch attribution, A/B testing and ROI measurement

Understanding of ad serving platforms such as Google Ad Manager, Campaign Manager or DV360 and how ad serving works across websites and apps

Experience with data exploration and data visualization tools, like Tableau, Datorama, others

Company info

Best Buy
Website : http://www.bestbuy.com