Influencer Marketing Partnerships Manager Houston TX

Profile

114758BR

Job Title:

Influencer Marketing Partnerships Manager – Houston, TX

No. of Positions:

1

Job Description:

Responsible for developing and maintaining our Influencer Marketing strategy.

Works hand-in-hand with global brand, North American Brand and Communication marketers, sales and channel marketing teams to deploy a suite of relevant and credible influencer campaigns from across the automotive and motorsports landscape to deliver our marketing messages in a highly engaging way.

Establishes and maintains a strong relationship with existing network of influencers, and potential new ones.

Maintains strong relationships with our social investment partners, while seeking to expand potential new areas of partnership.

Generate strategies to develop Shell / Influencer content. Must have strong skills in digital marketing, online video, social media and event marketing.

Sets aggressive awareness goals for sponsored influencer content.

Support the business objectives and growth goals by executing integrated customer specific Influencer programs aligned to the strategic goals and brand initiatives.

Work collaboratively with influencers and channel marketing teams to build exciting campaigns for customers and consumers.

Takes the lead role in annual brand planning and supporting strategic initiatives connecting partnerships to strategic initiatives.

Ensures effective and connected brand messaging through campaigns and events.

Assesses impact/results of initiatives and activities to continue to optimize and improve campaigns. Leverage internal and external case studies, digital landscape changes and consumer trends to help inform the Influencer strategy.

Responsible for forecasting budget spend, managing the payment process, measuring ROI and carefully managing and optimizing resources year over year.

Build a strong understanding of the target consumer and their evolving habits to identify ways to engage the target audience.

Build effective relationships with internal and external stakeholders.

Auto req ID:

114758BR

Skillpool:

Commercial Business to Business (B2B)

Country of Work Location:

United States

Employment Type:

Full Time

Company Description:

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals. As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston - EP Center Americas

Requirements:

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Bachelor’s Degree required. MBA is strongly preferred.

Minimum 8 years’ of experience in leading influencer marketing and/or experiential marketing.

Experience working in environments that require influencing cross-functional teams (often with different goals or incentives).

Effective communication skills

Strong stakeholder management experience and demonstrated experience managing partnership relationships

Relevant industry expertise is ideal, and automotive enthusiasts preferred

Prior sales and marketing experience required.

Strong analytic and creative thinking skills preferred.

High degree of leadership, communication and ability to drive results through others.

Established knowledge of Microsoft Office suite, specifically Excel and PowerPoint.

City, State (if applicable):

Houston, TX

Company info

Shell .
Website : https://www.shell.com